Regional Narrative

Large and small brands tap into local love by leveraging geo-specific stories

Implications - In an effort to win consumer trust by tapping into a sense of community, large and small brands are leveraging hyper-local products and marketing explicitly based in familiar narratives to those in the region. This makes for extreme relatability that battles a natural sense of big-brand skepticism.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
43,303 Total Clicks
Oct 16 - Jul 17
This Month and Mild
MarketingBusiness
Featured Examples
Storytelling Cosmetic Shops - The Body Shop's Pop-Up Location Connects Consumers to Product Origins
SCORE 8.4
This Year and Hot 3,911 Clicks Pub: Oct 22, 16
Storytelling Cosmetic Shops
The Body Shop's Pop-Up Location Connects Consumers to Product Origins
Cosmetics and skin care company The Body Shop has now opened its first-ever pop-up cosmetics shop in Canada, located in Toronto’s upscale Yorkville neighborhood. As it is advantageous to do... [More]
Hyper-Local Dumpster Desserts - This Frozen Summer Treat Repurposes Ingredients from the Trash
SCORE 6
This Year and Warm 465 Clicks Pub: Apr 6, 17
Hyper-Local Dumpster Desserts
This Frozen Summer Treat Repurposes Ingredients from the Trash
A new flavor from Portland-based ice cream shop Salt & Straw will be launching in June, and it is a frozen summer treat that is worthy of note for more than its flavor. Although many people... [More]
Syrian Family-Reuniting Ads - The Air Canada Commercial Brings a Syrian Refugee Family Peace
SCORE 3.5
This Year and Mild 71 Clicks Pub: Jan 31, 17
Syrian Family-Reuniting Ads
The Air Canada Commercial Brings a Syrian Refugee Family Peace
Following Canadian Prime Minister Justin Trudeau’s welcoming message in opposition to President Trump’s executive order stopping Syrian refugees from entering the United States and... [More]
All-American Coffee Subscriptions - Monthly Java Offers a Journey from State to State Through Taste
SCORE 3
This Year and Mild 97 Clicks Pub: Mar 22, 17
All-American Coffee Subscriptions
Monthly Java Offers a Journey from State to State Through Taste
While there are many consumers who are interested in trying the best coffee beans from around the world, Monthly Java knows that there are just as many Americans who are interested in discovering... [More]
Quantcast