Regional Narrative

Large and small brands tap into local love by leveraging geo-specific stories

Implications - In an effort to win consumer trust by tapping into a sense of community, large and small brands are leveraging hyper-local products and marketing explicitly based in familiar narratives to those in the region. This makes for extreme relatability that battles a natural sense of big-brand skepticism.
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
102,814 Total Clicks
Oct 16 - Aug 18
This Month and Warm
MarketingBusiness
Featured Examples
Tokyo Culture Clothing Collections - Used Future's City Project Capsule is Inspired by Japan
SCORE 9
This Year and V. Hot 3,085 Clicks Pub: May 10, 18
Tokyo Culture Clothing Collections
Used Future's City Project Capsule is Inspired by Japan
Seoul-based fashion label Used Future is returning for the Spring/Summer 2018 season with its latest collection entitled ‘City Project—Tokyo, Japan.’ The seasonal range draws a... [More]
Storytelling Cosmetic Shops - The Body Shop's Pop-Up Location Connects Consumers to Product Origins
SCORE 7.4
Warm 8,023 Clicks Pub: Oct 22, 16
Storytelling Cosmetic Shops
The Body Shop's Pop-Up Location Connects Consumers to Product Origins
Cosmetics and skin care company The Body Shop has now opened its first-ever pop-up cosmetics shop in Canada, located in Toronto’s upscale Yorkville neighborhood. As it is advantageous to do... [More]
Co-Working Community Shops - WeWork's WeMRKT Showcases Products Made by Members
SCORE 9.2
This Quarter and V. Hot 2,557 Clicks Pub: Jul 9, 18
Co-Working Community Shops
WeWork's WeMRKT Showcases Products Made by Members
WeWork plays an important part in supporting the start-up community by offering shared workspaces and services for entrepreneurs, freelancers and businesses of all sizes—and it is now launching... [More]
Hyper-Local Recommendation Apps - 'Dolo' is a Social App for Sharing the Best Local Tips
SCORE 6.5
This Year and Warm 387 Clicks Pub: Apr 26, 18
Hyper-Local Recommendation Apps
'Dolo' is a Social App for Sharing the Best Local Tips
There are plenty of apps that do a great job of pointing people toward regional highlights on a macro scale — things like restaurants, bars, or stores — but the Dolo app is looking to unlock the... [More]
Hyper-Local Dumpster Desserts - This Frozen Summer Treat Repurposes Ingredients from the Trash
SCORE 4.6
Average 1,043 Clicks Pub: Apr 6, 17
Hyper-Local Dumpster Desserts
This Frozen Summer Treat Repurposes Ingredients from the Trash
A new flavor from Portland-based ice cream shop Salt & Straw will be launching in June, and it is a frozen summer treat that is worthy of note for more than its flavor. Although many people... [More]
Localized Shoe Stores - Aldo's One-of-a-Kind Store in Toronto Reflects the Neighborhood’s Spirit
SCORE 5
This Month and Warm 126 Clicks Pub: Aug 2, 18
Localized Shoe Stores
Aldo's One-of-a-Kind Store in Toronto Reflects the Neighborhood’s Spirit
‘Aldo Alley’ is the name of the new one-of-a-kind store design from Aldo, situated in Toronto’s Queen Street West neighborhood. While many retailers are in the habit of replicating a... [More]
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