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Regional Narrative

Large and small brands tap into local love by leveraging geo-specific stories

Implications - In an effort to win consumer trust by tapping into a sense of community, large and small brands are leveraging hyper-local products and marketing explicitly based in familiar narratives to those in the region. This makes for extreme relatability that battles a natural sense of big-brand skepticism.
Workshop Question - How does your brand or product fit into your customer's story?
Trend Themes
1. Hyper-localization - Brands are leveraging hyper-local products and marketing explicitly based in familiar narratives to those in the region for extreme relatability.
2. Social Engagement - Apps and products are encouraging social engagement through sharing tips and community-made items.
3. Repurposing - Products are being created from materials that would otherwise be discarded to combat waste.
Industry Implications
1. Retail Industry - Retailers are experimenting with hyper-local approaches to store design and product offerings.
2. Food Industry - Food waste reduction initiatives are encouraging the repurposing of ingredients and creating new products.
3. Travel Industry - Apps are encouraging social engagement and providing hyper-local recommendations for travelers.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
219,575 Total Clicks
Date Range:
Oct 16 — Aug 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Tokyo Culture Clothing Collections
Tokyo Culture Clothing Collections
Used Future's City Project Capsule is Inspired by Japan
Seoul-based fashion label Used Future is returning for the Spring/Summer 2018 season with its latest collection entitled ‘City Project—Tokyo, Japan.’ The seasonal range draws a... MORE
Storytelling Cosmetic Shops
Storytelling Cosmetic Shops
The Body Shop's Pop-Up Location Connects Consumers to Product Origins
Cosmetics and skin care company The Body Shop has now opened its first-ever pop-up cosmetics shop in Canada, located in Toronto’s upscale Yorkville neighborhood. As it is advantageous to do... MORE
Co-Working Community Shops
Co-Working Community Shops
WeWork's WeMRKT Showcases Products Made by Members
WeWork plays an important part in supporting the start-up community by offering shared workspaces and services for entrepreneurs, freelancers and businesses of all sizes—and it is now launching... MORE
Hyper-Local Recommendation Apps
Hyper-Local Recommendation Apps
'Dolo' is a Social App for Sharing the Best Local Tips
There are plenty of apps that do a great job of pointing people toward regional highlights on a macro scale — things like restaurants, bars, or stores — but the Dolo app is looking to unlock the... MORE
Hyper-Local Dumpster Desserts
Hyper-Local Dumpster Desserts
This Frozen Summer Treat Repurposes Ingredients from the Trash
A new flavor from Portland-based ice cream shop Salt & Straw will be launching in June, and it is a frozen summer treat that is worthy of note for more than its flavor. Although many people... MORE
Localized Shoe Stores
Localized Shoe Stores
Aldo's One-of-a-Kind Store in Toronto Reflects the Neighborhood’s Spirit
‘Aldo Alley’ is the name of the new one-of-a-kind store design from Aldo, situated in Toronto’s Queen Street West neighborhood. While many retailers are in the habit of replicating a... MORE

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Metal Credit Cards
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Supreme Taps into Boomer Model Maye Musk for a Fashion Shoot
Pink Baby Track Suits
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adidas' New Lilac Superstar Tracksuit is Comfortable and Stylish
Luxurious Youth Hoodies
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Color-Blocked Toddler Slides
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play_circle_filled Minimalist Plastic Chairs
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Blockchain-Based Travel Platforms
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P2P Personalized Travel Tours
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Essential Travel Communication Apps
Essential Travel Communication Apps
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Female-Focused Travel Platforms
Female-Focused Travel Platforms
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Kindness-Focused Elementary Schools
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Workspace Waiting Rooms
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Elegantly Branded Wellness Centers
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WeWork is Introducing a Modern Gym Called 'Rise by We'
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Upcycled Automotive Timepieces
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This REC Watch is Made From Original Porsche 911 Parts
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These Handmade Candles are Poured in Recycled Wine Bottles
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Nike SoHo Lets Consumers Get the Best Shoe Through In-Store Tests
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Industrial Antique Stores
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Chicago's 'Salvage One' Doubles as an Antique Store and Event Venue
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The Lamborghini EsaVox by iXoost Car Speaker Pumps Pure Audio Bliss
Upcycled Escalator Stair Benches
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The 'de_escalator' is Crafted Using Salvaged Escalator Parts
Upcycled Taxi Handbags
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This Eco Handbag by Naveh Milo Uses a Real Taxi Top Light Box
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These Stylish Bags Use Fabric Repurposed From the Old RCA Dome Ceiling
Moisturizing Overnight Socks
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These Socks Work to Soften and Moisturize the Feet
Cooling Foot Sprays
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This Peppermint Spray is Designed to Freshen Up Foot Odors
App-Connected Footwear Shops
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Aldo's Connected Retail Store Concept Integrates eCommerce
Plant-Based Makeup Palettes
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