Category
Fashion
Scaled Restraint
Trend cluster
Category
Luxuriated
Grunge
'90s era grunge staples are elevated and reinvented by luxury fashion brands.
4.8
Trend score
Trend
What is the Luxuriated Grunge trend?
Luxuriated Grunge: Consumers are playing with 1990s grunge-influenced silhouettes in the form of avant-garde pieces from luxury fashion brands that balance nostalgic and contemporary design influences. This shift reinforces the cyclical nature of fashion and the continued borrowing of innovations pioneered in streetwear by the luxury market.
Trend themes
Themes within the Luxuriated Grunge trend
Three behaviours holding the trend together01
Nostalgic and contemporary fashion design
Luxury fashion brands are experimenting with '90s grunge-influenced silhouettes in avant-garde designs that merge nostalgia with contemporary elements.
02
Avant-garde denim pieces
Fashion designers are creating bold denim pieces with avant-garde twists such as oversized lace-up details, inviting consumers to reassess traditional silhouettes and explore more daring styles.
03
Combining retro influences
Fashion labels are incorporating different retro influences, such as grunge, western and 1970s styles, into their collections, creating versatile apparel with a unique mix of themes.
Industry implications
What the Luxuriated Grunge trend means for industry
Where the trend changes the playbookFor
Luxury fashion
Luxury fashion brands have the opportunity to tap into the trend of nostalgic and contemporary fashion design, creating unique and innovative designs that merge nostalgia with modern elements.
For
Denim industry
The denim industry can explore opportunities to create bold and avant-garde pieces with unexpected details, inviting consumers to reassess traditional denim silhouettes and explore more daring styles.
For
Fashion collaborations
Fashion labels can collaborate with other brands or artists to combine different retro influences and create versatile apparel with a unique mix of themes that attract a diverse audience.
Workshop question
How does your product's branding communicate a balance between nostalgia and modernity?
Trend signals
Trend signals for Luxuriated Grunge
Trend score 4.8 out of 10, from popularity 59%, activity 78%, freshness 8%.
Popularity59%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Luxuriated Grunge trend
5 featured examples from Jun 7 to Jun 27, 2017CategoryFashion
Parisian Grunge-Inspired Fashion
The New Faith Connexion Collection Combines Retro Influences
Innovation opportunities within the fashion industry by incorporating grunge, western, and oversized business apparel into their collections.
CategoryFashion
Glamorous Grunge Fashion
The New Alexander Wang Pre-Fall Collection Was Released with an Editorial
Fashion retailers can capitalize on the trend of glam grunge fashion by implementing it into their collections and marketing strategies.
CategoryFashion
Designer Supermarket Totes
Opening Ceremony's Plaid Tote Bag is Available in Three Sizes
The fashion industry has the opportunity to explore the creation of elevated versions of traditional utility items, such as grocery bags, to appeal to a wider range of consumers.
CategoryFashion
Oversized Lace-Up Trousers
These Marques Almeida Cropped Trousers Include Large Lace-Up Details
The fashion industry can leverage the trend of oversized lace-up details to create unique and attention-grabbing clothing items.
CategoryFashion
60s Model-Starring Fashion Campaigns
Veruschka von Lehndorff is Acne Studios' Latest Muse
Fashion companies can incorporate vintage-inspired elements and feature models of all ages to create a unique brand image.
