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Designer Supermarket Totes

Opening Ceremony's Plaid Tote Bag is Available in Three Sizes

— June 15, 2017 — Fashion
Opening Ceremony's plaid tote bag style mimics retro farmer's market and grocery bags, and is available in three convenient sizes and two colorways -- a large that is ideal for travel, a medium, and a small which is a handy lunch bag option.

Following in the footsteps of Balenciaga -- a brand that recently gained mixed reviews and a lot of attention for a luxury tote inspired by IKEA's classic FRAKTA bag -- Opening Ceremony creates a fashion-forward and effortlessly cool supermarket tote.

Clad in a traditional checkered print, the plaid tote bag is crafted out of durable polypropylene, which is easy to clean as a bonus. The totes range from $35 for the smallest size to just under $50 for the largest option, making them an affordable designer piece that still remains an elevated take on a farmer's market must-have.
Trend Themes
1. Fashionable Supermarket Totes - There is a trend of creating stylish and elevated versions of traditional supermarket and farmer's market totes.
2. Affordable Designer Pieces - There is a trend towards creating designer pieces that are affordable and accessible to a wider range of consumers.
3. Elevated Utility Items - There is a trend towards elevating and reimagining traditionally utilitarian items, such as grocery bags, into stylish and desirable accessories.
Industry Implications
1. Fashion - The fashion industry has the opportunity to explore the creation of elevated versions of traditional utility items, such as grocery bags, to appeal to a wider range of consumers.
2. Retail - The retail industry has the opportunity to offer affordable designer pieces to consumers who are seeking high-quality items at a lower price point.
3. Sustainability - The sustainability industry has the opportunity to explore the use of durable and easy-to-clean materials, such as polypropylene, in the creation of eco-friendly utility items.
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