Veruschka von Lehndorff, a German supermodel whose career was at its peak during the 1960s, functioned as the lone muse of Acne Studios' resort collection for 2018.
Throughout the shots that comprise the editorial, Veruschka von Lehndorff poses in a range of apparel that seems to transcend time -- with everything from cropped denim jackets and bright red leather pants, to oversized business jackets and elbow-length gloves in the mix. In addition, many of the shots show Veruschka von Lehndorff in oddly patterned tights and a form-fitting top, which have a pattern that's reminiscent of flames to complement her powerful aesthetic.
As HYPEBAE states, "The choice of patterns and prints seems haphazard but once styled, it communicates a vision of individuality and strength."
What's Driving This Trend
- Vintage-inspired Fashion
- Companies can tap into the popularity of vintage fashion by creating collections that incorporate elements from past eras.
- Ageless Brand Ambassadors
- Brands can feature older models and influencers to promote their products and showcase age diversity.
- Eclectic Styling
- Mixing patterns and prints can add an element of individuality to fashion collections.
Who This Affects Most
- Fashion
- Fashion companies can incorporate vintage-inspired elements and feature models of all ages to create a unique brand image.
- Marketing and Advertising
- Brands in all industries can explore new ways of showcasing diversity and individuality in their marketing campaigns.
- Photography and Fashion Editorial
- Editors and photographers can experiment with eclectic styling and unexpected combinations to create compelling and attention-grabbing visuals.
