Watermelon Refreshment

The health-conscious opt for all-natural hydration with watermelon drinks

Implications - Consumers looking for an elevated hydration experience are opting for all-natural watermelon-based beverages that combine water and the fruit's pulp for the ultimate post-workout refreshment. This progression highlights the adaptability of certain superfoods and in turn, their use as a vehicle in marketing to connect with wellness-driven consumers.
SCORE 7.2
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45,506 Total Clicks
May 16 - Jul 17
This Quarter and Warm
LifestyleFoodHealthDrinking
Featured Examples
Antioxidant-Rich Watermelon Waters - The 'What a Melon' Line Provides a Healthy Alternative to Juice
SCORE 7.1
Warm 2,433 Clicks Pub: May 17, 16
Antioxidant-Rich Watermelon Waters
The 'What a Melon' Line Provides a Healthy Alternative to Juice
A new brand called What a Melon recently launched a line of watermelon-based waters at Whole Foods and Planet Organic locations in the UK. With recent news that pop superstar Beyoncé is a fan of... [More]
Fruity Matcha Beverages - 'MetaMatcha' Offers a Flavorful and Potent Way to Drink Matcha
SCORE 6.9
Warm 880 Clicks Pub: Jul 15, 16
Fruity Matcha Beverages
'MetaMatcha' Offers a Flavorful and Potent Way to Drink Matcha
There are several different ways to drink matcha, but none of them are quite as refreshing as the options from MetaMatcha. These matcha drinks come in summery flavors like Watermelon and Meyer... [More]
Watermelon Coconut Pops - These Thirsty Buddha Popsicles Use the Brand's Watermelon Coconut Water
SCORE 7
This Quarter and Warm 494 Clicks Pub: Jun 5, 17
Watermelon Coconut Pops
These Thirsty Buddha Popsicles Use the Brand's Watermelon Coconut Water
This simple Thirsty Buddha Popsicle recipe only requires three ingredients: one lime, one-quarter cup of agave syrup and three cups of the brand’s natural coconut water with watermelon. Once... [More]
Flavored Mineral Waters - Flõ Essence Water Combines Pure Mineral Water with a Hint of Flavor
SCORE 5.3
This Year and Warm 448 Clicks Pub: Aug 31, 16
Flavored Mineral Waters
Flõ Essence Water Combines Pure Mineral Water with a Hint of Flavor
New beverage brand Flõ Drinks recently debuted an Essence Water range that combines pure mineral water with natural flavoring. As a growing number of consumers turn to water instead of sugary... [More]
Spicy Watermelon Lemonades - Disneyland's Krylorian Koolers Offer a Unique Summer Flavor Mash-Up
SCORE 5
This Quarter and Warm 88 Clicks Pub: Jun 21, 17
Spicy Watermelon Lemonades
Disneyland's Krylorian Koolers Offer a Unique Summer Flavor Mash-Up
In honor of the new ‘Guardians of the Galaxy’ ride at Disneyland, the ‘Cosmic Canteen’ has launched a spicy watermelon lemonade called the ‘Krylorian Kooler.’... [More]
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