Category
Lifestyle
Assisted Choices
Trend cluster
Category
Watermelon
Refreshment
The health-conscious opt for all-natural hydration with watermelon drinks.
4.4
Trend score
Trend
What is the Watermelon Refreshment trend?
Watermelon Refreshment: Consumers looking for an elevated hydration experience are opting for all-natural watermelon-based beverages that combine water and the fruit's pulp for the ultimate post-workout refreshment. This progression highlights the adaptability of certain superfoods and in turn, their use as a vehicle in marketing to connect with wellness-driven consumers.
Trend themes
Themes within the Watermelon Refreshment trend
Three behaviours holding the trend together01
Natural Superfood-based Beverages
Consumers are turning to all-natural watermelon-based beverages as a healthy alternative to sugary beverages, indicating a trend toward natural superfood-based drinks for nutrition and hydration.
02
Functional Beverages
Beverages such as What a Melon and MetaMatcha offer a functional approach to hydration and nutrition, creating a trend toward beverages that provide benefits beyond just hydration.
03
Natural Flavored Water
The Essence Water range by Flõ Drinks that uses natural flavors, and Thirsty Buddha Popsicles that combine natural coconut water with watermelon, signify a trend towards natural flavored water for a refreshing non-alcoholic beverage option.
Industry implications
What the Watermelon Refreshment trend means for industry
Where the trend changes the playbookFor
Beverage Industry
With the rising popularity of functional beverages, natural flavored water and all-natural superfood-based beverages, businesses in the beverage industry should focus on innovation in creating healthier beverage options.
For
Health and Wellness Industry
The trend towards all-natural and functional beverages suggests a growing consumer interest in incorporating healthy food and drink options into their daily routine, highlighting opportunities for businesses in the health and wellness industry.
For
Tourism and Entertainment Industry
Disneyland's Krylorian Koolers illustrate a trend of themed, unique beverages providing an entertaining consumer experience, creating opportunities for businesses in the tourism and entertainment industry to incorporate themed or exclusive beverages into their offerings.
Workshop question
What natural ingredients can be incorporated into your product offering in order to connect with customers through the pursuit of purity?
Trend signals
Trend signals for Watermelon Refreshment
Trend score 4.4 out of 10, from popularity 59%, activity 63%, freshness 8%.
Popularity59%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Watermelon Refreshment trend
5 featured examples from May 17, 2016 to Jun 21, 2017CategoryLifestyle
Antioxidant-Rich Watermelon Waters
The 'What a Melon' Line Provides a Healthy Alternative to Juice
As consumers seek healthier beverage options, companies in the beverage industry can capitalize on the rising trend of functional and nutritious drinks like What a Melon.
CategoryLifestyle
Fruity Matcha Beverages
'MetaMatcha' Offers a Flavorful and Potent Way to Drink Matcha
The beverage industry can capitalize on the trend of fruity matcha beverages by creating new flavor combinations and marketing them as refreshing and healthy options.
CategoryLifestyle
Watermelon Coconut Pops
These Thirsty Buddha Popsicles Use the Brand's Watermelon Coconut Water
The beverage industry can capitalize on the trend of flavored coconut products by creating new and innovative coconut-based beverages.
CategoryLifestyle
Flavored Mineral Waters
Flõ Essence Water Combines Pure Mineral Water with a Hint of Flavor
Innovations in flavored and naturally-infused mineral waters as a healthier beverage option
CategoryLifestyle
Spicy Watermelon Lemonades
Disneyland's Krylorian Koolers Offer a Unique Summer Flavor Mash-Up
Theme parks can leverage themed refreshments to enhance the overall customer experience and increase food and beverage sales.
