Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pseudo
Poultry
Chicken wings get a healthy makeover with meat replacing ingredients.
2.6
Trend score
Trend
What is the Pseudo Poultry trend?
Pseudo Poultry: A deep-rooted favorite, chicken wings are a classic entree that’s being revisited by brands looking to offer a healthier alternative. As the growing number of halfway healthy consumers continue to seek better-for-you options without willing to compromise on flavor, we’re seeing creativity in meat alternatives such as cauliflower and seitan being amplified to replicate familiar comfort foods that deliver on texture as well as taste.
Trend themes
Themes within the Pseudo Poultry trend
Three behaviours holding the trend together01
Meatless Alternatives
Brands are using meat-like substitutes such as cauliflower, seitan, and soybeans to offer a healthier option to traditional comfort food meals.
02
Vegan/Vegetarian Menu Items
Restaurants and food brands are catering to vegans, vegetarians, and meat eaters alike by offering plant-based alternatives to classic meat-based dishes.
03
Convenience and Portability
Brands are offering frozen bags and resealable packaging for easy storage and convenience.
Industry implications
What the Pseudo Poultry trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food brands and restaurants can cater to a wider range of dietary preferences and restrictions by offering meatless and plant-based options.
For
Health and Wellness
Consumers seeking healthier options without compromising on taste can benefit from the trend of meatless alternatives to classic comfort foods.
For
Packaging and Storage
Brands can increase convenience and appeal to consumers by providing easy-to-store, portable packaging options.
Workshop question
How can you make your newest products or services seem less intimidating to the consumer who isn't fully ready for change?
Trend signals
Trend signals for Pseudo Poultry
Trend score 2.6 out of 10, from popularity 38%, activity 31%, freshness 8%.
Popularity38%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Pseudo Poultry trend
4 featured examples from Jun 27, 2017CategoryLifestyle
Meatless Barbecue Chicken Wings
Gardein Offers Healthy Alternatives to Chicken Wings
Food manufacturers can capitalize on the demand for meatless alternatives by introducing innovative products like meatless barbecue chicken wings.
CategoryLifestyle
Buffalo Cauliflower Wings
Electric Mud BBQ Offers an Alternative to Chicken Wings
Restaurants can explore new opportunities by expanding their menu to include innovative vegetarian options.
CategoryLifestyle
Vegan Korean Barbecue Chicken
Target's Simply Balanced Brand Offers Meatless Barbecue Chicken
The meatless Korean Barbecue Chicken by Target's Simply Balanced brand taps into the growing plant-based food industry, creating opportunities for new product development and mark…
CategoryLifestyle
Seitan Chicken Wing Alternatives
The Chicago Diner Offers a Variety of Vegan and Vegetarian Dishes
Companies that specialize in plant-based meat alternatives are positioned for growth as the demand for vegan and vegetarian products continues to increase.
