Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tailored
Toppings
Kit convenience gets more customized through portable mix-ins and toppings.
2.8
Trend score
Trend
What is the Tailored Toppings trend?
Tailored Toppings: Making it fun to maintain a healthy diet, food brands are starting to offer creative customization options via flavorful toppings. As bowled-meals maintain their popularity, consumers are looking for ways to boost the flavor of their salads and smoothie bowls and have that quick, healthy meal that doesn’t require much preparation. Not only convenient for the on-the-go consumer who is already accustomed to the ease of meal kits, the customizable toppings also have the added benefit of making foods more Instagrammable, perfect for the modern foodie.
Trend themes
Themes within the Tailored Toppings trend
Three behaviours holding the trend together01
Customization craze
Consumers are looking for more options to customize their meals and snacks, and brands are responding with innovative and creative combinations of ingredients that can be mixed and matched or sprinkled on top of food.
02
Healthy convenience
People are seeking fast and easy ways to prepare healthy meals and snacks, and are turning to meal kits, pre-mixed cereals, and perfectly portioned snacks to save time and effort in their busy lives.
03
Alternative sweeteners
Consumers are interested in exploring different forms of natural sweetness beyond traditional sugars, and brands are developing innovative sweeteners made from maple syrup flakes and other sources to meet this demand.
Industry implications
What the Tailored Toppings trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is constantly evolving to meet consumers' changing tastes and preferences, with a focus on customization and healthy convenience options.
For
Health and Wellness
The health and wellness industry is booming as more and more people prioritize healthy living, and brands are responding with products that offer healthy, nutrient-rich options for busy lifestyles.
For
Packaged Goods
The packaged goods industry is seeing a surge in demand for innovative, convenient, and healthy options, as consumers seek out new products that fit their busy lives and offer healthy alternatives to traditional packaged foods.
Workshop question
What adjacent trends might be impacting the way consumers use your products or services?
Trend signals
Trend signals for Tailored Toppings
Trend score 2.8 out of 10, from popularity 37%, activity 38%, freshness 8%.
Popularity37%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tailored Toppings trend
5 featured examples from Oct 21, 2016 to Mar 8, 2017CategoryLifestyle
Salad Topping Kits
'My Salad Bar' from Truly Good Foods Offers Assorted Salad Toppings
The food packaging industry can capitalize on the trend of salad topping kits by developing innovative packaging solutions that keep the toppings fresh and easily portioned.
CategoryLifestyle
Freeze-Dried Fruit
Homegrown Organic Farms' Products are Convenient, Healthy and Full of Flavor
Opportunity for food and beverage companies to invest in freeze-drying technology to create healthy and convenient snack options.
CategoryLifestyle
Seasonal Hot Cereal Mixes
Mixit.ca is Offering a New Line of Customizable Cereals for the Holidays
The food and beverage industry can innovate by developing customizable and nutritious cereal options to meet the demands of health-conscious consumers.
CategoryLifestyle
Freeze-Dried Fruit Tubes
Mixit.ca's Healthy Fruit Toppings are Delivered in Convenient Cylinders
The food industry can capitalize on the freeze-dried fruit trend by creating innovative products and incorporating them into various food categories.
CategoryLifestyle
Maple Flake Sweeteners
Tonewood Maple Introduces Maple Syrup as a Sweetener in Novel Forms
Companies in the food and beverage industry can explore the development and marketing of innovative sweetener products using maple syrup.
