Kit convenience gets more customized through portable mix-ins and toppings
Implications - Making it fun to maintain a healthy diet, food brands are starting to offer creative customization options via flavorful toppings. As bowled-meals maintain their popularity, consumers are looking for ways to boost the flavor of their salads and smoothie bowls and have that quick, healthy meal that doesn’t require much preparation. Not only convenient for the on-the-go consumer who is already accustomed to the ease of meal kits, the customizable toppings also have the added benefit of making foods more Instagrammable, perfect for the modern foodie.
Workshop Question - What adjacent trends might be impacting the way consumers use your products or services?
Trend Themes
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Customization Craze — Consumers are looking for more options to customize their meals and snacks, and brands are responding with innovative and creative combinations of ingredients that can be mixed and matched or sprinkled on top of food.
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Healthy Convenience — People are seeking fast and easy ways to prepare healthy meals and snacks, and are turning to meal kits, pre-mixed cereals, and perfectly portioned snacks to save time and effort in their busy lives.
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Alternative Sweeteners — Consumers are interested in exploring different forms of natural sweetness beyond traditional sugars, and brands are developing innovative sweeteners made from maple syrup flakes and other sources to meet this demand.
Industry Implications
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Food and Beverage — The food and beverage industry is constantly evolving to meet consumers' changing tastes and preferences, with a focus on customization and healthy convenience options.
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Health and Wellness — The health and wellness industry is booming as more and more people prioritize healthy living, and brands are responding with products that offer healthy, nutrient-rich options for busy lifestyles.
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Packaged Goods — The packaged goods industry is seeing a surge in demand for innovative, convenient, and healthy options, as consumers seek out new products that fit their busy lives and offer healthy alternatives to traditional packaged foods.
