Trend cluster
Category

Smart
Lavatory

New homeowners seek smart functionality within the washroom.

Sanitary Smart ToiletsReverse Angle Smart MirrorsWaterproof Touchscreen Display MirrorsSmartphone-Connected ShowersHealth-Monitoring Smart Bathrooms

Trend

What is the Smart Lavatory trend?

Smart Lavatory: Used to the integration of smartphones and IoT into their daily lives, Millennial consumers starting young families are looking for ways to incorporate that smart technology into their homes as well. Within the bathroom, we're seeing increasingly high-tech features that allow for complete control of the lavatory experience. From health-monitoring to entertainment, the bathroom is becoming a private but connected sanctuary within the home.

Trend themes

Themes within the Smart Lavatory trend

Three behaviours holding the trend together
01

Smart Bathroom Technology

The integration of smart technology into bathroom products and fixtures adds convenience, health benefits, and entertainment options for users.

02

Non-Invasive Health Monitoring

Smart bathroom products that offer non-invasive health monitoring are becoming increasingly popular among consumers who want to seamlessly incorporate health assessment into their daily routines.

03

Efficient Cleaning Sensors

Sensors that monitor the levels of materials in washroom dispensers and transmit data to cleaning staff can improve cleaning efficiency and resource management in large buildings.

Industry implications

What the Smart Lavatory trend means for industry

Where the trend changes the playbook
For

Smart Home Technology

The trend towards integrating smart technology into home products and fixtures is not limited to bathrooms and represents an opportunity for innovation across the home goods sector.

For

Health and Wellness

The incorporation of non-invasive health monitoring into bathroom products highlights a growing trend towards health and wellness technology across industries.

For

Cleaning and Janitorial Services

Efficiency-improving sensors in washroom dispensers represent an opportunity for innovation and cost-savings in the cleaning and janitorial services industry.

Workshop question

With the understanding of younger consumers as digital natives, where does your brand fit in with this demographic's need for constant convenience and control?

Trend signals

Trend signals for Smart Lavatory

Trend score 4.1 out of 10, from popularity 63%, activity 53%, freshness 8%.

Popularity63%
Activity53%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Smart Lavatory trend

6 featured examples from Aug 16, 2016 to Apr 4, 2017