Category
Lifestyle
Assisted Choices
Trend cluster
Category
Efflorescent
Eating
Floral and botanical elements take centre stage in food and beverage.
3.7
Trend score
Trend
What is the Efflorescent Eating trend?
Efflorescent Eating: Providing both a multi-sensory element and an elevated opportunity for presentation, edible flowers and botanical extracts can now be found in a variety of luxurious food and beverage experiences. This shift highlights how living a nature-integrated lifestyle is seen today as a means of status in the same way as health and wellness.
Trend themes
Themes within the Efflorescent Eating trend
Three behaviours holding the trend together01
Nature-Integrated Lifestyle
Edible flowers and botanical extracts in luxurious food and beverage experiences highlight the trend of living a nature-integrated lifestyle as a means of status.
02
Floral Infusions
Floral-infused chocolates, cocktails, and cakes demonstrate the trend of using botanicals to add an upscale, indulgent, and sophisticated flair to food and beverage offerings.
03
Superfood Florals
Beverages and desserts with floral elements and infused with health benefits are part of the superfood fad that has dominated the food industry in recent years.
Industry implications
What the Efflorescent Eating trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can leverage the trend of nature-integrated lifestyle by incorporating edible flowers and botanical extracts in their offerings to cater to the upscale and sophisticated clientele.
For
Floral and Botanicals
The floral and botanical industry can expand their market by partnering with food and beverage companies to supply edible flowers and botanical extracts for their products.
For
Health and Wellness
The health and wellness industry can expand their product offerings by incorporating superfood florals with health benefits such as lavender, elderflower, and rose into their supplements and natural remedies.
Workshop question
How can you reflect the push to integrate nature into the experience of your product?
Trend signals
Trend signals for Efflorescent Eating
Trend score 3.7 out of 10, from popularity 37%, activity 65%, freshness 8%.
Popularity37%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Efflorescent Eating trend
8 featured examples from Sep 17, 2015 to May 23, 2018CategoryMarketing
Luxurious Ice Cream Pop-Ups
This Magnum Pop-Up Featured Edible Flowers and Pearls
Innovative ingredients, customizable experiences, and visually appealing setups can disrupt the food and beverage industry by attracting more customers and creating a unique selli…
CategoryLifestyle
Floral Menu Items
Bia Coffee Serves Unique Floral Coffees and Desserts
Coffee shops and cafes can explore incorporating floral ingredients into their menu offerings, attracting customers with unique flavors and health benefits.
CategoryLifestyle
Spicy Floral Cocktails
This Spring Paloma Drink Adds Heat to Represent the Warmer Climate
Restaurants, bars, and cafes can incorporate spicy and floral ingredients into their menus to create unique and trendy dishes that appeal to consumers' changing preferences.
CategoryLifestyle
Sparkling Floral Lemonades
The Organic Elderflower and Rose Lemonade Blends Flowers & Fruit
The beverage industry can capitalize on the demand for Millennial pink beverages and create uniquely colored drinks that cater to specific consumer preferences.
CategoryLifestyle
Flower-Infused Espresso Chocolates
This Rose Cardamom Espresso Chocolate Bar is for Food Lovers
Confectionery brands can explore innovative flavor combinations and unique product offerings.
CategoryLifestyle
Textured Almond Berry Cakes
Maja Vase's Raspberry and Licorice Dessert is Aesthetically Elegant
Industry can explore new and innovative desserts to attract more customers
CategoryEco
Fried Flower Appetizers
Buffalo Jump Makes Deep-Fried Sunflower Heads Dressed with Bee Pollen
Restaurants can incorporate edible flowers and locally-sourced ingredients into their menus to offer unique dishes and attract customers.
CategoryLifestyle
Floral Goat Cheesecakes
These Miniature Desserts are a More Adult Take on a Traditional Treat
The cheesecake industry can capitalize on the trend of gourmet goat cheesecakes by introducing unique flavors and catering to those with dairy restrictions.
