Trend cluster
Category

Minimalist
Bathroom

Subtly stylish washroom design takes the chaos out of routine.

Metallic Rod Shower HeadsInvisible Shower DrainsContemporary Bathroom ConceptsLuxurious Heated Soaking TubsSea-Inspired Bathrooms

Trend

What is the Minimalist Bathroom trend?

Minimalist Bathroom: With the shift away from clutter towards a more streamlined lifestyle, comes a clean design aesthetic permeating the private sanctuary of the home – the bathroom. Clean lines, minimal color palettes and subtle textures create a harmonic space that allows for unwinding and de-stressing after a long day, or a neat and uncomplicated area to get ready for the day ahead. The movement towards minimalism within the washroom denotes a desire for harmony and tranquility, even in the must functional of spaces.

Trend themes

Themes within the Minimalist Bathroom trend

Three behaviours holding the trend together
01

Minimalist Bathroom Designs

The movement towards minimalism within the washroom denotes a desire for harmony and tranquility, creating innovation opportunities for space-saving, multi-functional and eco-friendly fixtures and fittings.

02

Innovative Bathroom Fixtures

The incorporation of classic aesthetics with modern style creates innovation opportunities for imaginative and luxurious designs for fittings and fixtures including shower heads, drapery sinks, invisible shower drains, and heated soaking tubs.

03

At-Home Spa Experiences

The demand for at-home relaxation amenities creates innovation opportunities for products like floatation tubs and heated soaking tubs, which provide similar relaxation experiences as spas and salons but in the comfort of the home.

Industry implications

What the Minimalist Bathroom trend means for industry

Where the trend changes the playbook
For

Interior Design

Interior designers are poised to benefit from the shift towards minimalist bathroom designs and innovative fixtures which require expert skills for harmonizing functionality with style.

For

Luxury Goods

Luxury goods companies have opportunities to create premium quality bathroom fixtures and fittings to meet the demand of high-end consumers who desire luxurious and innovative at-home spa experiences.

For

Sustainable Living

The increasing popularity of eco-friendly products in minimalist bathroom designs creates innovation opportunities for companies to develop sustainable and environmentally-friendly fixtures and fittings.

Workshop question

Where can you help streamline your consumer's daily routine?

Trend signals

Trend signals for Minimalist Bathroom

Trend score 5.9 out of 10, from popularity 81%, activity 88%, freshness 8%.

Popularity81%
Activity88%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Minimalist Bathroom trend

8 featured examples from Oct 31, 2015 to Apr 12, 2018
Metallic Rod Shower Heads
CategoryArt & Design

Metallic Rod Shower Heads

The MGS Minimal Tubular Shower Head Puts Sophistication into the Shower

The innovative shower head design opens up possibilities to create unique and modern bathroom fixtures and accessories.

Invisible Shower Drains
CategoryArt & Design

Invisible Shower Drains

The Easy Drain S-Line Subtly Removes Water from Showers

The bathroom fixtures industry can explore innovative designs and materials to create invisible shower drains that enhance the overall bathroom aesthetic.

Contemporary Bathroom Concepts
CategoryArt & Design

Contemporary Bathroom Concepts

The Inbani Bathroom Furniture Collection is Showcased by Oso Design

Furniture manufacturers can expand their product lines to include minimalist bathroom furniture that can appeal to homeowners who value aesthetics and functionality.

Luxurious Heated Soaking Tubs
CategoryArt & Design

Luxurious Heated Soaking Tubs

Aquatica Fosters Relaxing Experiences with a Japanese-Inspired Tub

The bathroom fixtures industry can embrace disruptive innovation by developing luxurious, technologically advanced soaking tubs that enhance relaxation and well-being.

Sea-Inspired Bathrooms
CategoryArt & Design

Sea-Inspired Bathrooms

Phillip Aduatz's Furniture Recreates the Wave Patterns of Water

Opportunities for disruptive innovation exist in the home decor industry to incorporate artistic and sea-inspired designs in bathroom fixtures.

Minimal Bathroom Collections
CategoryArt & Design

Minimal Bathroom Collections

Patricia Urquiola Designs the Lariana Bathroom Collection for Agape

Disruptive innovation opportunity: Transforming bathroom aesthetics through innovative interior design solutions.

At-Home Floatation Tubs
CategoryArt & Design

At-Home Floatation Tubs

Toto's 'Floatation Tub' Recreates Floatation Therapy at Home

Opportunity for bathroom fixture manufacturers to create innovative and relaxing bathtub designs.

Marble Drapery Sinks
CategoryArt & Design

Marble Drapery Sinks

The 'Nami' Bathroom Washbasin is Carved Yet Draws Inspiration from Fabric

Integrating classic aesthetics and post-modernism in home design products can give businesses an edge in the competitive home decor industry.