Category
Lifestyle
Assisted Choices
Trend cluster
Category
Chilled
Charcoal
Charcoal desserts offer consumers a guilt-free indulgence.
3.8
Trend score
Trend
What is the Chilled Charcoal trend?
Chilled Charcoal: As consumers look to make balanced food and beverage choices, many are favoring the Instagram-friendly interpretations of charcoal in dessert form. Highlighting the fast proliferation of fad-like food experiences thanks to visual social media platforms, this progression suggests that consumers are open to adopting such flavors into their lifestyle, rather than being something they may try once.
Trend themes
Themes within the Chilled Charcoal trend
Three behaviours holding the trend together01
Charcoal Desserts
Consumers are open to adopting visually pleasing charcoal desserts flavors into their lifestyle.
02
Innovative Ice Cream
Innovative ideas within the ice cream industry has quickly become a requirement.
03
Activated Charcoal
Activated charcoal has become a popular and trendy ingredient in the food and beauty industries.
Industry implications
What the Chilled Charcoal trend means for industry
Where the trend changes the playbookFor
Frozen Treats
Innovative desserts and creative frozen treats have become a growing industry.
For
Beauty Industry
Activated charcoal has become a popular ingredient in beauty products and trends.
For
Social Media Platforms
Fad-like food experiences has quickly spread through social media Instagram, contributing to the success of these innovative concepts.
Workshop question
What lifestyle drivers can you leverage in order to connect with your target demographic on social media?
Trend signals
Trend signals for Chilled Charcoal
Trend score 3.8 out of 10, from popularity 56%, activity 52%, freshness 8%.
Popularity56%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Chilled Charcoal trend
6 featured examples from Sep 8, 2015 to Jun 2, 2017CategoryLifestyle
All-Black Ice Cream Cones
LA's Little Damage Serves Waffle Cones Made with Charcoal
Ice cream businesses can capitalize on the black food trend by offering all-black ice cream cones to attract customers looking for visually striking and unconventional dessert opt…
CategoryLifestyle
Hemp-Infused Sacred Chocolates
The Amasuni Butsuda is a Cannabis Dessert Shaped Like Buddha
Opportunity for cannabis companies to expand their product offerings beyond traditional forms like oils and tinctures into the lucrative cannabis edibles market.
CategoryLifestyle
Frozen Charcoal Yogurts
Twisted Yoghurt is Now Offering an Activated Charcoal Flavor
With the popularity of activated charcoal, there is a chance to innovate and create new beauty products that incorporate the ingredient.
CategoryLifestyle
Upscale Ice Cream Lounges
The Pop-Up Häagen-Dazs & Lounge Serves Treats in Cocktail Glasses
Luxury food and beverage brands can create upscale ice cream lounges to offer a premium dessert experience.
CategoryLifestyle
Gourmet Ice Cream Cafes
This Ice & Vice Parlor in New York Presents Craft Ice Cream Flavors
Innovation opportunities in developing and marketing high-end ice cream products.
CategoryLifestyle
Macabre Ice Creams
Morgenstern's Finest Ice Cream's Black Ice Cream is Flavored With Coconut Ash
Using unconventional ingredients or uncommon techniques to create desserts with unique aesthetics are finding a niche market for customers who want to try something new.
