Tokyo, Japan, will soon be host to a new ice cream lounge from Häagen-Dazs that celebrates the release of its Crunchy Crunch Double Cookies & Cream Bar.
The upscale lounge pop-up will be branded in black and white to remind one of the colors cookies and cream and boasts sophisticated treats to match this scheme. The pop-up offers a menu of cookies and cream ice cream treats, all of which are served in cocktail glasses with decadent toppings like black sesame macarons, bamboo charcoal biscuits and white strawberries.
Although the ice cream desserts are served at the Häagen-Dazs '& Lounge' in fancy cocktail glasses, all of the treats are non-alcoholic, making them accessible to consumers of all ages. However, the artful presentation of the ice cream desserts specifically speaks to adult consumers.