Transformation Ritual

Skincare products use dynamic textures to communicate hyper-effectiveness

Implications - The success of a skincare product is as reliant on the ritual as it is on the sheer effectiveness of the ingredients. Products that transform throughout the use ritual provide instant, tangible satisfaction, making product use more enjoyable while also signifying effectiveness. As well, the interactivity of a transforming product provides a memorable experience.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
24,458 Total Clicks
Sep 16 - Jun 17
This Month and Mild
FashionCosmetics
Featured Examples
Bubbling Clay Face Masks - Milky Piggy's Carbonated Bubble Clay Mask Has a Cloud-Like Consistency
SCORE 9.3
This Quarter and V. Hot 1,277 Clicks Pub: May 26, 17
Bubbling Clay Face Masks
Milky Piggy's Carbonated Bubble Clay Mask Has a Cloud-Like Consistency
The latest Korean beauty trend to hit the Internet is the bubbling clay face mask. This mask oxidizes when it makes contact with the air and bubbles up, making the user look like their face is... [More]
Earthy Face Mask Powders - Srichand's Tanaka Gold Powder Mask is Sourced from Tree Bark
SCORE 5.2
This Quarter and Warm 125 Clicks Pub: May 25, 17
Earthy Face Mask Powders
Srichand's Tanaka Gold Powder Mask is Sourced from Tree Bark
Thailand-based beauty brand Srichand is known for products that are luxurious and elegantly packaged—its Tanaka face mask powder is no exception and comes in a flower-printed container that... [More]
Rubberized Gel Masks - The MD's Pick Gel Rubber Face Masks Boast a Unique Formula
SCORE 4.7
This Year and Average 159 Clicks Pub: Nov 16, 16
Rubberized Gel Masks
The MD's Pick Gel Rubber Face Masks Boast a Unique Formula
Unlike many face masks that can be used straight out of the package, the Modeling Rubber Face Mask from MD’s Pick requires a bit of mixing to prepare. The package itself takes the form of a... [More]
Hardening Honey Skincare - The May Lindstrom Honey Mud Uses Clay to Naturally Purify the Skin
SCORE 3.4
This Year and Mild 130 Clicks Pub: Sep 22, 16
Hardening Honey Skincare
The May Lindstrom Honey Mud Uses Clay to Naturally Purify the Skin
May Lindstorm Skin provides consumers with a unique face mask that utilizes the natural benefits of a honey mud hybrid formula to purify the skin naturally and organically. The mask acts as a... [More]
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