Kellogg's recently debuted Raisin Bran Granola as a means of catering to changing consumer preferences when it comes to breakfast products. With a growing number of consumers abandoning cereal for other options, Kellogg's hopes its updated version of Raisin Bran will appeal to the increasingly health-conscious generation.
Raisin Bran Granola is a new product that puts a contemporary twist on a classic cereal brand. The granola combines the same crisp bran flakes found in the original cereal with oat clusters and the sweet taste of real fruit. The granola is low in fat and also serves as a good source of fiber.
The main difference between Raisin Bran Granola and the original cereal is that the new product can be enjoyed alongside other healthy ingredients such as Greek yogurt and fresh fruit. As a result, the product is likely to appeal to consumers looking for better-for-you breakfast options.
Raisin Bran Granola Gives a Classic Cereal a Contemporary Upgrade
Katherine Pendrill — August 4, 2016 — Lifestyle
References: fortune & preparedfoods