Proprietary Provisions

Customizable options redesign the experience of ordering food and beverage

Implications - As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process.

Workshop Question - What elements of customization can you invite your customers to participate in?
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
151,042 Total Clicks
Nov 15 - Jun 17
Warm
Featured Examples
DIY Donut Shops - Los Angeles' 'Donut Friend Lets Customers Design Their Own Donut Sandwich
SCORE 6.9
Warm 3,525 Clicks Pub: Dec 8, 16
DIY Donut Shops
Los Angeles' 'Donut Friend Lets Customers Design Their Own Donut Sandwich
For those with limited baking skills, but a healthy appetite for sweets, Los Angeles’ ‘Donut Friend’ is the perfect dessert destination. Unlike other donut shops, this California... [More]
Make-Your-Own Smoothie Bars - New York City's MIMO is a Place to Build Customized Blended Drinks
SCORE 6.2
Warm 6,301 Clicks Pub: May 20, 16
Make-Your-Own Smoothie Bars
New York City's MIMO is a Place to Build Customized Blended Drinks
A rise in health consciousness has inspired many juice and smoothie bars to pop up, offering menus that are full of flavorful options. For those who crave a blended beverage creation of their own... [More]
Decadent Dessert Pizzas - Baskin-Robbins' New Polar Pizza Puts a Warm Weather Twist on Pizza
SCORE 6.2
Warm 2,803 Clicks Pub: Jul 4, 16
Decadent Dessert Pizzas
Baskin-Robbins' New Polar Pizza Puts a Warm Weather Twist on Pizza
In an effort to cater to consumers looking for a tasty way to beat the heat, Baskin-Robbins has rolled out a delicious new dish called the Polar Pizza. While chains such as Pizza Hut and Domino’... [More]
Customized Cocktail Bars - Drink is a Hidden Boston Bar That Makes Libations for Every Taste
SCORE 4.6
Average 3,342 Clicks Pub: Nov 6, 15
Customized Cocktail Bars
Drink is a Hidden Boston Bar That Makes Libations for Every Taste
Located in South Boston’s Fort Point section, Drink is a highly innovative Boston bar concept that creates customized drinks based on customer preference. Operating without a menu, the... [More]
Custom Sweetness Drinks - Panera Bread is Debuting a Line of Craft Beverages with Upfront Recipes
SCORE 5.3
Warm 686 Clicks Pub: Apr 7, 17
Custom Sweetness Drinks
Panera Bread is Debuting a Line of Craft Beverages with Upfront Recipes
The rise of consumers on a clean eating diet and growing disdain for added sugars in their foods has given way to a new release from Panera Bread in the form of a line of craft beverages. Set to... [More]
Customizable Fast Casual Desserts - McDonald's is Adding a 'Create Your Taste' Personal Sweets Kiosk
SCORE 2.2
Untested 483 Clicks Pub: Apr 14, 16
Customizable Fast Casual Desserts
McDonald's is Adding a 'Create Your Taste' Personal Sweets Kiosk
As fast casual chain McDonald’s continues to experiment with customizable meal options, the brand is expanding its ‘Create Your Taste’ ordering kiosk from burgers to include... [More]
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