Category
Lifestyle
Assisted Choices
Trend cluster
Category
Proprietary
Provisions
Customizable options redesign the experience of ordering food and beverage.
4.6
Trend score
Trend
What is the Proprietary Provisions trend?
Proprietary Provisions: As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process.
Trend themes
Themes within the Proprietary Provisions trend
Three behaviours holding the trend together01
Customizable Food and Beverages
Consumers look for experiences that balance authenticity and personalization, brands moving to offer customizable food and beverage experiences that reimagine the ordering process.
02
Automated Digital Kiosks
Fast casual chain McDonald's is expanding its 'Create Your Taste' ordering kiosk from burgers to include desserts, which allows eaters to order and personalize food items without having to speak to an employee.
03
DIY Food and Beverages
Consumers crave a blended beverage creation of their own kind, can customize donuts, and design their own Polar Pizza with their favorite fixings.
Industry implications
What the Proprietary Provisions trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The custom-made food and beverage industry, utilizing a more personal and innovative experience that reinvents the consumer's role towards the process.
For
Restaurant
The evolution of customized options and kiosk ordering systems in dining establishments that offer more efficient and convenient food ordering and dining experience.
For
Technology
The increased use of automated systems in the food service industry to enhance customer experience and engagement, while reducing inefficiencies in human resources and costs.
Workshop question
What elements of customization can you invite your customers to participate in?
Trend signals
Trend signals for Proprietary Provisions
Trend score 4.6 out of 10, from popularity 65%, activity 66%, freshness 8%.
Popularity65%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Proprietary Provisions trend
6 featured examples from Nov 7, 2015 to Apr 7, 2017CategoryLifestyle
DIY Donut Shops
Los Angeles' 'Donut Friend Lets Customers Design Their Own Donut Sandwich
The dessert industry can leverage the trend of customized donut creations to engage and satisfy customers in new and exciting ways.
CategoryLifestyle
Decadent Dessert Pizzas
Baskin-Robbins' New Polar Pizza Puts a Warm Weather Twist on Pizza
Dessert pizzas can be incorporated into existing fast food restaurant menus to offer customers a unique dessert option and increase sales.
CategoryLifestyle
Make-Your-Own Smoothie Bars
New York City's MIMO is a Place to Build Customized Blended Drinks
The food and beverage industry is being disrupted by the rise of health-conscious menus and customizable blended beverages, opening up opportunities for businesses to offer unique…
CategoryLifestyle
Customized Cocktail Bars
Drink is a Hidden Boston Bar That Makes Libations for Every Taste
Bars and restaurants within the hospitality industry can adopt customized cocktails, vintage bar accessories, and a star bartender culture to stand out in a crowded market and app…
CategoryLifestyle
Custom Sweetness Drinks
Panera Bread is Debuting a Line of Craft Beverages with Upfront Recipes
The craft beverage industry should take advantage of the growing demand for healthy and fresh drinks to innovate and introduce new products that cater to customers who want to con…
CategoryLifestyle
Customizable Fast Casual Desserts
McDonald's is Adding a 'Create Your Taste' Personal Sweets Kiosk
Disruptive innovation opportunity: Integrate personalized dessert options into fast casual dining menus.
