Customizable options redesign the experience of ordering food and beverage
Implications - As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process.
Workshop Question - What elements of customization can you invite your customers to participate in?
Trend Themes
1. Customizable Food and Beverages - Consumers look for experiences that balance authenticity and personalization, brands moving to offer customizable food and beverage experiences that reimagine the ordering process.
2. Automated Digital Kiosks - Fast casual chain McDonald's is expanding its 'Create Your Taste' ordering kiosk from burgers to include desserts, which allows eaters to order and personalize food items without having to speak to an employee.
3. DIY Food and Beverages - Consumers crave a blended beverage creation of their own kind, can customize donuts, and design their own Polar Pizza with their favorite fixings.
Industry Implications
1. Food and Beverage - The custom-made food and beverage industry, utilizing a more personal and innovative experience that reinvents the consumer's role towards the process.
2. Restaurant - The evolution of customized options and kiosk ordering systems in dining establishments that offer more efficient and convenient food ordering and dining experience.
3. Technology - The increased use of automated systems in the food service industry to enhance customer experience and engagement, while reducing inefficiencies in human resources and costs.
6 Featured, 54 Examples:
242,697 Total Clicks
Date Range:
Nov 15 — Jun 17
Trending:
Warm
Consumer Insight Topics:
