Proactive Anti-Aging

Collagen becomes a staple in products outside of the health market

Implications - With an internet-driven skincare culture driving a collective interest in preventative anti-aging measures, collagen in particular is being integrated in food and beverage outside of the health and wellness market, with even collagen-distilled alcohols emerging. This progression highlights the new view of self-care as essential and how new priorities informed by the wellness movement are inspiring the design of new experiences in seemingly unrelated markets.

Workshop Question - What unexpected ways can you surprise customers by reflecting new self-care practices in the lifestyle experience of your brand?
SCORE 4.6
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93,018 Total Clicks
Apr 16 - Jun 17
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Featured Examples
Collagen-Distilled Gins - 'CollaGin' is a New Gin That's Distilled with Pure Collagen
SCORE 6.1
Warm 2,173 Clicks Pub: Mar 21, 17
Collagen-Distilled Gins
'CollaGin' is a New Gin That's Distilled with Pure Collagen
‘CollaGin’ is a new gin that is setting itself apart as an alcohol that’s distilled with pure collagen and formulated with pure anti-aging botanicals like angelic root, pink... [More]
Collagen-Infused Smoothies - The Jamba Juice Poolside Fit and Watermelon Breeze Smoothies are Tasty
SCORE 5.9
Warm 879 Clicks Pub: May 30, 17
Collagen-Infused Smoothies
The Jamba Juice Poolside Fit and Watermelon Breeze Smoothies are Tasty
The Jamba Juice Poolside Fit and Watermelon Breeze infused smoothies are a new creation from the food brand that aims to deliver an exceptionally balanced product for health-conscious consumers to... [More]
Adaptogenic Superfood Butters - These 'Pearl Butter' Spreads Blend Activated Pearls & Coconut Flesh
SCORE 5.7
Warm 1,260 Clicks Pub: May 25, 17
Adaptogenic Superfood Butters
These 'Pearl Butter' Spreads Blend Activated Pearls & Coconut Flesh
The ‘Peal Butter’ spreads are simple superherb-rich blends that can be added to coffee, smoothies, spread over a slice of toast or eaten straight out of the jar. Pearl Butter is made... [More]
Anti-Aging Gin Drinks - 'Anti-AGin' from Bompas & Parr Boasts Age-Defying Botanical Ingredients
SCORE 4.9
Average 1,131 Clicks Pub: Apr 22, 16
Anti-Aging Gin Drinks
'Anti-AGin' from Bompas & Parr Boasts Age-Defying Botanical Ingredients
There are plenty of anti-aging beverages on the market that promise to restore youth and vitality, but Bompas & Parr is expanding the options available with its anti-aging gin drink. The ‘... [More]
Collagen-Infused Soft Chews - Neocell's Healthy Candy Chews are Infused With Beautifying Ingredients
SCORE 2.4
Untested 218 Clicks Pub: Jun 13, 17
Collagen-Infused Soft Chews
Neocell's Healthy Candy Chews are Infused With Beautifying Ingredients
Neocell’s healthy candy chews are infused with two types of collagen, hyaluronic acid, and vitamin c ingredients. These beautifying supplements help one achieve a youthful glow, and double as... [More]
Collagen Protein Desserts - Bulletproof's Snacks for Protein Come in Shortbread and Brownie Flavors
SCORE 1.5
Untested 866 Clicks Pub: Nov 11, 16
Collagen Protein Desserts
Bulletproof's Snacks for Protein Come in Shortbread and Brownie Flavors
Bulletproof offers a number of different snacks for protein, including its convenient Collagen Protein Bites, which comes in dessert-inspired flavors like Vanilla Shortbread and Fudge Brownie. The... [More]
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