'Cafe Racer' is a Chicago-based roaster that recently launched a line of carbonated cold brew coffees. While there are a wide variety of ready-to-drink coffees on the market, this brand is setting itself apart by adding a fizzy twist.
The carbonated cold brew from Cafe Racer is a ready-to-drink coffee beverage made in small batches. The drink itself is made by using freeze-dried coffee and carbonated liquid. Granny Smith apple juice is then added to the mixture to balance the acidity of the coffee. This unique combination of ingredients gives the drink a slightly sweet, yet familiar coffee taste.
For those eager to test out the fizzy coffee drink, Cafe Racer is available in Chicago-based grocery chains Go Grocer and Sunset Foods.
Why This Trend Is Growing
- Carbonated Beverages
- Other brands can innovate by introducing carbonation to other types of beverages such as tea or juice.
- Small-batch Products
- Small-batch production can be a competitive advantage for brands in the ready-to-drink beverage industry.
- Acidity Balancing
- Brands can add unique ingredients to balance the acidity of their coffee-based beverages, such as citrus or herbal flavors.
Industries Being Reshaped
- Coffee
- The coffee industry can explore new ways to innovate their products with carbonation and unique ingredients.
- Beverage
- The ready-to-drink beverage industry can introduce new products with small-batch production and unique flavors.
- Retail
- Retailers can offer more unique and niche beverage options to customers by carrying small-batch and innovative products such as carbonated cold brew coffees.
