Jackfruit is used as a meat substitute in a variety of dishes
Implications - Referred to by some as a "miracle fruit," jackfruit has quickly rushed onto North American menus as a popular meat substitute. This progression demonstrates the experimental nature of health-driven consumers and the ever-evolving world of vegan culinary innovations and the influence of this on CPG products and menu items.
Workshop Question - How can you satisfy your discerning customers in introducing new-to-them rituals that support their health and wellness goals?
Trend Themes
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Plant-based Meat Substitutes — The increasing popularity of plant-based diets and environmental concerns is leading to a surge in demand for creative meat substitutes.
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Flavorful Fruit-based Alternatives — Customers are increasingly interested in unique fruit-based meat substitutes like jackfruit that can be well-seasoned and taste like meat.
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Convenient Plant-based Fast Food — Demand for quick, affordable, and plant-based food options for on-the-go millennials is driving innovation in the fast food industry.
Industry Implications
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Food and Beverage — Companies in the food and beverage industry can capitalize on the trend towards plant-based diets and develop innovative meat substitute products using fruits like jackfruit.
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Health and Wellness — The rise of veganism and plant-based diets highlights the need for the health and wellness industry to develop and market products that appeal to conscious and health-driven consumers.
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Sustainability — The growing concern around the impact of meat production on the environment is driving companies in sustainable agriculture and food production to develop innovative and environmentally-friendly meat substitute options.
