Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mainstream
Substitution
Jackfruit is used as a meat substitute in a variety of dishes.
2.8
Trend score
Trend
What is the Mainstream Substitution trend?
Mainstream Substitution: Referred to by some as a "miracle fruit," jackfruit has quickly rushed onto North American menus as a popular meat substitute. This progression demonstrates the experimental nature of health-driven consumers and the ever-evolving world of vegan culinary innovations and the influence of this on CPG products and menu items.
Trend themes
Themes within the Mainstream Substitution trend
Three behaviours holding the trend together01
Plant-Based Meat Substitutes
The increasing popularity of plant-based diets and environmental concerns is leading to a surge in demand for creative meat substitutes.
02
Flavorful Fruit-Based Alternatives
Customers are increasingly interested in unique fruit-based meat substitutes like jackfruit that can be well-seasoned and taste like meat.
03
Convenient Plant-Based Fast Food
Demand for quick, affordable, and plant-based food options for on-the-go millennials is driving innovation in the fast food industry.
Industry implications
What the Mainstream Substitution trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can capitalize on the trend towards plant-based diets and develop innovative meat substitute products using fruits like jackfruit.
For
Health and Wellness
The rise of veganism and plant-based diets highlights the need for the health and wellness industry to develop and market products that appeal to conscious and health-driven consumers.
For
Sustainability
The growing concern around the impact of meat production on the environment is driving companies in sustainable agriculture and food production to develop innovative and environmentally-friendly meat substitute options.
Workshop question
How can you satisfy your discerning customers in introducing new-to-them rituals that support their health and wellness goals?
Trend signals
Trend signals for Mainstream Substitution
Trend score 2.8 out of 10, from popularity 47%, activity 29%, freshness 8%.
Popularity47%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Mainstream Substitution trend
8 featured examples from Jan 12, 2016 to Jan 3, 2019CategoryLifestyle
Vegan Jackfruit Wraps
Starbucks' New Vegan Wrap is Stuffed with Pulled BBQ Jackfruit
The rise of plant-based meat replacements in Starbucks' offerings creates an opportunity for QSRs to expand their vegetarian and vegan menus.
CategoryLifestyle
Taco Croissant Hybrids
This San Franciscan Bakery Invented the Tacro With Different Fillings
The food and beverage industry can benefit by adopting innovative creations like the Tacro to attract new customers and expand their food offerings.
CategoryLifestyle
Jackfruit Meat Substitutes
The Jackfruit Company Uses Fruit as a Flavorful Alternative to Meat
The food and beverage industry can explore incorporating jackfruit as a meat alternative in various processed products, such as vegan burgers or vegetarian stir-fries.
CategoryLifestyle
Spicy Jackfruit Pizzas
Virtuous Pie's 'Kim Jack' Puts a Vegan Spin on Classic Korean Flavors
The plant-based food industry is experiencing rapid growth and innovation as consumers become more interested in environmental sustainability and ethical considerations around mea…
CategoryLifestyle
Plant-Powered Jackfruit Pizzas
Pizza Hut UK's Jackfruit Pizza Helps Consumers "Cheat on Meat"
Food and beverage companies can explore and invest in plant-based products and alternatives to meet the growing demand for vegan options.
CategoryLifestyle
Canned Jackfruit Meat
Native Forest's Organic Young Jackfruit is Branded as a Meat Alternative
The plant-based food industry can capitalize on the trend of fruit meat alternatives by developing innovative and delicious products using jackfruit.
CategoryLifestyle
Plant-Based Pulled Pork Burgers
Soul Burger's Pulled Pork BBQ Burger is Made with Jackfruit
Fast food chains are incorporating more plant-based options into their menus to cater to the growing demand for vegan and vegetarian options.
CategoryLifestyle
Curried Jackfruit Entrees
Trader Joe's Yellow Jackfruit Curry is a Plant-Based Frozen Meal
The demand for more plant-based frozen meals opens up opportunities for manufacturers and retailers in the frozen food industry to develop innovative plant-based options.
