This hipsterific taco croissant hybrid is one of the more notable food mashups since the craze began with the cronut. However, Vive La Tarte -- a San Francisco-based bakery -- is changing the game with the Tacro.
A single Tacro costs $12, but are reported to be a filling option. A flaky yet crunchy croissant serves as the taco 'shell.' Customers have a choice of three fillings: barbecue jackfruit, pulled pork or chili chicken with avocado. All Tacros are topped with sliced radishes and chopped pickled onions and come with green avocado salsa and a red salsa. In the future, Vive La Tarte hopes to expand the taco croissant to include other flavors, with a breakfast version being a possibility.
What's Driving This Trend
- Food Mashups
- The Tacro demonstrates the potential for creating innovative menu items by combining different food genres or ingredients.
- Gourmet Fast Food
- The Tacro is an example of how fast food can be elevated into a gourmet experience through unique combinations of high-quality ingredients.
- Upscale Street Food
- The Tacro illustrates how street food can be transformed into upscale cuisine by integrating culinary expertise and creativity into the food truck culture.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can benefit by adopting innovative creations like the Tacro to attract new customers and expand their food offerings.
- Restaurant
- Restaurants can capitalize on the trend of food mashups by introducing unique dishes like the Tacro that tap into customers' desire for novel and exciting dining experiences.
- Bakery
- Bakeries can experiment with inventive pastry combinations like the Tacro to stand out from competitors and satisfy the taste buds of adventurous customers.
