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Reflexive Luxury

Hyper-functional tote bags are reimagined for the luxury consumer

Implications - Part of an intriguing subsection of normcore and much to the chagrin of those who use the bags that serve as inspiration, luxury fashion brands are borrowing function-driven shopping bag designs recognizable from most public markets and in some cases, the hallmarks of cult retailers such as IKEA. This progression highlights the all-encompassing nature of the normcore fashion movement, as well as the priority shift of the luxury market and the irony of luxury fashion consumers seeking out accessibility.
Workshop Question - What elements of fringe culture can you reflect back to your consumers?
Trend Themes
1. Normcore - The trend of luxury brands borrowing function-driven shopping bag designs highlights the all-encompassing nature of the normcore fashion movement.
2. Sustainable Fashion - Stella McCartney's Falabella GO bag collection and Aquafil's ECONYL material demonstrate the importance of sustainable production methods and the potential of regenerated materials in the luxury fashion industry.
3. Self-referential Design - Balenciaga's luxury shopping tote and pop-up shop collaboration with Colette poke fun at the fashion industry and appeal well to millennial audiences who reject traditional marketing techniques.
Industry Implications
1. Fashion - The normcore trend and the use of sustainable materials in luxury fashion provide opportunities for fashion brands to create functional yet stylish products.
2. Retail - The self-referential design trend demonstrates the potential of pop-up shops and collaborations to generate buzz and appeal to younger consumer segments.
3. Sustainability - The use of regenerated materials and sustainable production methods has the potential to disrupt the manufacturing processes of various industries, particularly fashion and retail.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
215,587 Total Clicks
Date Range:
Aug 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Cheap Chic Tote Bags
Cheap Chic Tote Bags
Balenciaga's Carry Shopper L is Inspired by IKEA's Classic Tote Bag
Balenciaga, an haute couture brand based out of Italy, has recently unveiled its Carry Shopper L bag, a tote bag that takes clear inspiration from the crinkly plastic tote bag sold en masse at IKEAs... MORE
Designer Supermarket Totes
Designer Supermarket Totes
Opening Ceremony's Plaid Tote Bag is Available in Three Sizes
Opening Ceremony’s plaid tote bag style mimics retro farmer’s market and grocery bags, and is available in three convenient sizes and two colorways—a large that is ideal for travel,... MORE
Designer Plastic Shopping Bags
Designer Plastic Shopping Bags
Céline's Plastic Shopping Bag & More Will Be Available at Nordstrom
French luxury label Céline collaborated with Nordstrom for an exclusive pop-up that will see many of its anticipated designs from its Spring/Summer 2018 collection, which was first premiered on the... MORE
Luxury Shopping Bags
Luxury Shopping Bags
This Balenciaga x Colette Collaborative Luxury Shopping Tote Costs $1,100
Balenciaga is known for creating controversial pieces and this luxury shopping tote is certainly one of them. This bag was created in a collaborative pop-up shop with French luxury house Colette... MORE
Sustainable Luxury Bags
Sustainable Luxury Bags
Stella McCartney's Bags are Made with Aquafil's 100% Regenerated Nylon
As a leader in sustainable luxury, Stella McCartney created a Falabella GO bag collection for the Fall 2017 season using Aquafil’s regenerated ECONYL yarn, which is comprised of ocean waste.... MORE
$2000 Laundry Bags
$2000 Laundry Bags
Balenciaga's 'Bazar' Collection Transforms Shopping and Laundry Bags
Balenciaga, a European luxury fashion brand, is the host of some of designer Demna Gvasalia’s latest work, including a series of tote carriers, purses, wallets and more strangely, laundry bags.... MORE

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