Adjacent Gamification

The popular marketing strategy sees games with a loose tie to the product

Implications - Though gamification is often touted as the premier strategy for targeting Millennials and Generation Z, both generations are still likely to have an adverse reaction to marketing, no matter how much fun it is to interact with. Adjacent gamification adds an element of authenticity to battle this big-brand skepticism by placing less emphasis on the brand or product.
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
97,902 Total Clicks
Aug 16 - Jun 17
Warm
Marketing
Featured Examples
Game-Embedded Pizza Boxes - The New Pizza Hut Box Features a Flick Football Field on Top
SCORE 6.3
Warm 3,972 Clicks Pub: Aug 30, 16
Game-Embedded Pizza Boxes
The New Pizza Hut Box Features a Flick Football Field on Top
Following the release of the “world’s first playable DJ pizza box,” Pizza Hut has created another clever box design with a Flick Football Field on the top. The new box not only... [More]
Cinematic Makeup Trivia Games - This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
SCORE 6.2
Warm 2,236 Clicks Pub: Jan 13, 17
Cinematic Makeup Trivia Games
This Revlon Campaign Allowed Moviegoers to Win Makeup with Timeplay
Makeup-wearing moviegoers are sure to appreciate this Revlon campaign, which invited them to participate in a Timeplay game where they had the chance to win a free tube of lipstick. The Revlon... [More]
Gamified Batting Practices - New Balance's NB Power Hitter Challenge Gamifies The Zepp Training App
SCORE 5.5
Warm 532 Clicks Pub: Jun 22, 17
Gamified Batting Practices
New Balance's NB Power Hitter Challenge Gamifies The Zepp Training App
Sneaker company New Balance introduced the NB Power Hitter Challenge in collaboration with baseball training service Zepp, adding a level of gamification to the swing analytics service. Zepp uses... [More]
Gamified Marathon Events - 'The Gaming Marathon' by Samsung is a Real-Life Race Game
SCORE 5.3
Warm 382 Clicks Pub: Feb 22, 17
Gamified Marathon Events
'The Gaming Marathon' by Samsung is a Real-Life Race Game
It is now fairly standard for those running a marathon to be outfitted with an RFID chip or other technology for time-tracking purposes—but Samsung decided to make a real-life race game using the... [More]
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