Resulting from a New Balance collaboration with Concepts, the 'MS066' sports an innovative design that comes from the 3D-printing technology that was used to create it.
With only 40 pairs available to consumers, those wishing to score a pair for themselves can enter a raffle at the Concepts store in New York City. While the midsole of the sneakers is 3D-printed, the upper is knitted to ensure an unparalleled level of flexibility and breathability.
Not only that, but the soft material is incredibly comfortable to wear and helps to maintain its lightweight construction. In addition to the MS066, the New Balance collaboration with Concepts has also led to a selection of matching apparel -- which boasts a similar colorway and high functionality.
Why This Trend Is Growing
- 3d-printed Sneakers
- Opportunity for creating customizable and sustainable footwear using advanced manufacturing techniques.
- Knitted Upper
- Potential to revolutionize the sneaker industry by providing flexibility, breathability, and enhanced comfort.
- Collaborative Apparel
- Opportunity to create cohesive and functional clothing collections to complement footwear collaborations.
Industries Being Reshaped
- Footwear
- Disruptive innovation opportunity to transform traditional manufacturing processes and create high-performance, customized sneakers.
- Textile
- Opportunity for creating innovative knitted materials that enhance flexibility, breathability, and comfort in various industries.
- Apparel
- Potential to enhance product offerings by collaborating with footwear companies to create cohesive and functional clothing collections.
