Category
Lifestyle
Assisted Choices
Trend cluster
Category
Savory
Sorbet
Ice cream experiences incorporate more diversified global flavors.
4.4
Trend score
Trend
What is the Savory Sorbet trend?
Savory Sorbet: As experimental foodies continue to shape flavor trends through visually enticing platforms such as Instagram, the proliferation of savory ice cream and dessert experiences is accelerating at quite a fast pace. This shift speaks to the experimental nature of the contemporary consumer palate, as well as highlighting the interest in complex yet comforting experiences within food and beverage.
Trend themes
Themes within the Savory Sorbet trend
Three behaviours holding the trend together01
Global Flavor Exploration
As consumers become more adventurous with their food choices, they are seeking out ice cream options with a wider variety of globally inspired flavors.
02
Savory Dessert Experiences
The trend of incorporating savory ingredients into ice cream and dessert experiences is rising, with creative offerings featuring ingredients such as miso, soy sauce, and smoked salmon.
03
Branded Ice Cream Collaboration
Creative agencies are collaborating with ice cream companies to launch brand-inspired flavors that reflect a company's mission, values, and unique ingredients.
Industry implications
What the Savory Sorbet trend means for industry
Where the trend changes the playbookFor
Ice Cream Industry
The ice cream industry can utilize the trend of globally inspired and savory flavors to create unique and adventurous products that appeal to today's consumers.
For
Food and Beverage Industry
The food and beverage industry can explore global flavor trends and collaborate with ice cream companies to create unique and diverse products that reflect a cultural and culinary fusion.
For
Advertising and Marketing Industry
The advertising and marketing industry can partner with ice cream companies to create brand-inspired flavors that reflect a company's mission, values, and unique ingredients, thereby increasing brand awareness and loyalty.
Workshop question
How can you engage discerning customers in order to champion your product as viral-worthy experience?
Trend signals
Trend signals for Savory Sorbet
Trend score 4.4 out of 10, from popularity 62%, activity 62%, freshness 8%.
Popularity62%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Savory Sorbet trend
8 featured examples from Sep 7, 2016 to Feb 16, 2019CategoryLifestyle
Creative Agency Ice Creams
Periscope Teamed Up with Izzy’s Ice Cream on 'Love Potion No. 921'
Insight for advertising agencies to explore collaborations with food brands to create unique products that reflect their brand identity.
CategoryLifestyle
Globally Inspired Ice Creams
Albertsons' Signature Reserve Spotlights Globally Sourced Ingredients
The food and beverage industry can incorporate globally sourced ingredients and unique flavors into their products to cater to the demand for new taste experiences.
CategoryLifestyle
Savory Fish-Shaped Desserts
This Unique State Fair Food is Served in an Edible Fish-Shaped Cone
Innovation potential for manufacturers in the dessert space to create unique and attention-grabbing products, incorporating unexpected flavor combinations and packaging formats.
CategoryLifestyle
Savory Ice Cream Sandwiches
Mister is Serving Smoked Salmon Ice Cream Sandwiches for Canada 150
The ice cream industry can explore new flavor profiles and bases, attracting adventurous consumers looking for unique culinary experiences.
CategoryLifestyle
Savory Soup Ice Cream
Salt & Straw's Ramen Ice Cream is Made with Stock, Soy Sauce and More
Opportunity to experiment with unconventional flavor combinations and cater to adventurous taste buds.
CategoryLifestyle
Exotic Ice Cream Bars
The Nuii Ice Cream Bars Have a Global Inspiration
Companies in the frozen dessert manufacturing industry can seize the opportunity to create unique ice cream bars with exotic flavors.
CategoryLifestyle
Aromatically Spiced Ice Creams
Malai Offers Frozen Dessert Flavors Like Orange Fennel & Sweet Milk
Innovative ice cream flavors present opportunities for new product development and market expansion in the food and beverage industry.
CategoryLifestyle
Spicy Seafood Ice Cream
This Experimental Salt & Straw Flavor Was Inspired by a Student
Opportunity for ice cream manufacturers to expand their product offerings with more adventurous and unconventional flavors.
