Ancient grains offer alternatives outside of quinoa and whole wheat
Implications - As brands look to keep up with discerning health consumers who are always acquiring new knowledge, many are launching products that offer a wider variety of unrefined grains as substitutes. This shift highlights that the pattern of reclaiming ancient ingredients to meet modern health and wellness goals.
Workshop Question - What new interpretations of ancient knowledge be used connect with your customers on their modern health and wellness journey?
Trend Themes
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Ancient Grains — Reclaiming ancient grains is a pattern of meeting modern health and wellness goals.
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Healthy Convenience Foods — Ready-to-eat meals and snacks of ancient grains cater to those who prefer planning their day around activities over mealtimes.
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Super Grain-based Recipes — Incorporating a variety of ancient grains in recipes like pizza crusts and cookies provide alternatives for health-conscious consumers with diet restrictions.
Industry Implications
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Health & Wellness — The trend of reclaiming ancient grains for modern health and wellness goals exemplify the disruption of conventional thinking around what constitutes healthy food.
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Convenience & Ready-to-eat Foods — Incorporating ancient grains in ready-to-eat meals and snacks offer consumers fast, on-the-go healthy alternatives.
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Food Ingredients & Manufacturing — Catering to evolving consumer demands for healthier and more diverse food options require food ingredient manufacturers to consider incorporating various ancient grains into their products.
