Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ancient
Alternatives
Ancient grains offer alternatives outside of quinoa and whole wheat.
1.9
Trend score
Trend
What is the Ancient Alternatives trend?
Ancient Alternatives: As brands look to keep up with discerning health consumers who are always acquiring new knowledge, many are launching products that offer a wider variety of unrefined grains as substitutes. This shift highlights that the pattern of reclaiming ancient ingredients to meet modern health and wellness goals.
Trend themes
Themes within the Ancient Alternatives trend
Three behaviours holding the trend together01
Ancient Grains
Reclaiming ancient grains is a pattern of meeting modern health and wellness goals.
02
Healthy Convenience Foods
Ready-to-eat meals and snacks of ancient grains cater to those who prefer planning their day around activities over mealtimes.
03
Super Grain-Based Recipes
Incorporating a variety of ancient grains in recipes like pizza crusts and cookies provide alternatives for health-conscious consumers with diet restrictions.
Industry implications
What the Ancient Alternatives trend means for industry
Where the trend changes the playbookFor
Health & Wellness
The trend of reclaiming ancient grains for modern health and wellness goals exemplify the disruption of conventional thinking around what constitutes healthy food.
For
Convenience & Ready-to-Eat Foods
Incorporating ancient grains in ready-to-eat meals and snacks offer consumers fast, on-the-go healthy alternatives.
For
Food Ingredients & Manufacturing
Catering to evolving consumer demands for healthier and more diverse food options require food ingredient manufacturers to consider incorporating various ancient grains into their products.
Workshop question
What new interpretations of ancient knowledge be used connect with your customers on their modern health and wellness journey?
Trend signals
Trend signals for Ancient Alternatives
Trend score 1.9 out of 10, from popularity 17%, activity 32%, freshness 8%.
Popularity17%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Ancient Alternatives trend
8 featured examples from Mar 2, 2016 to Aug 11, 2017CategoryLifestyle
Ancient Grain Cereals
One Degree's Organic Cereals are Powered by Healthy Sprouted Grains
Food companies can capitalize on the trend of organic sprouted cereals to offer healthier breakfast options and cater to the demand for vegan and gluten-free products.
CategoryLifestyle
Super Grain-Infused Cookie Snacks
The NuturMe Ancient Grain Cookies are Packed with Probiotics
Food companies can explore the creation of nutrient-dense snacks using super grains and probiotics to cater to health-conscious consumers.
CategoryLifestyle
Earthy Snack Chip Lines
The Primizie’s Organic Sprouted Grains Crispbreads are Nutrient-Rich
Innovation opportunity for food manufacturers to develop and produce organic and gluten-free snack chips.
CategoryLife-Stages
Kid-Friendly Spelt Cereals
Rude Health's Cereal for Children is Made with Ancient Grains
The food manufacturing industry has the opportunity to create and market more kid-friendly cereals made with natural ingredients and ancient grains.
CategoryLifestyle
Artisan Grain Breakfast Bowls
Melanie's Medleys Makes Nourishing Ready-to-Eat Breakfasts
Disruptive innovation opportunity: Integrate smart packaging technologies to extend shelf life while ensuring freshness and food safety in ready-to-eat meals.
CategoryLifestyle
Ancient Grain Porridges
Pereg Natural Foods' Whole-Grain Breakfast Features Teff
Food companies can incorporate Teff into their product lines to cater to the growing demand for healthier and gluten-free breakfast options.
CategoryLifestyle
Ancient Grain Pizza Crusts
This Papa John's Gluten-Free Pizza Crust is Made with Healthy Grains
Disruptive innovation opportunity for pizza delivery companies to offer a unique selling point by introducing gluten-free pizza crusts made with healthy grains.
CategoryLifestyle
Vegetable Grain Dips
Popp Feinkost Makes Chilled Vegetable Spreads Like Tomato-Freekeh
In the ever-growing food and beverage industry, there are opportunities to create and market inventive vegetable spreads with unique flavor profiles, using superfood ingredients t…
