Coming as a response to the growing demand for products free of gluten, the Papa John's Ancient Grains gluten-free pizza crust is a healthy new introduction from the brand.
The Papa John's Ancient Grains crust option is made using a distinctly healthy mix of ingredients including teff, sorghum, quinoa and amaranth. This increases the brand's recent commitment to offering consumers with healthier options that are in line with their diet restrictions or preferences.
The Papa John's Ancient Grains crust is being test marketed in select locations across the United States including Phoenix, Los Angeles, Houston, St. Louis and Nashville. If the market testing goes well for the new gluten-free pizza crust it could see widespread expansion into the North American market on a more national basis.
Key Themes Behind This Trend
- Gluten-free Pizza Crust
- Opportunity to develop and market innovative gluten-free pizza crust made with healthy grains like teff, sorghum, quinoa, and amaranth.
- Healthier Options
- Opportunity to cater to the growing demand for healthier alternatives by offering consumers pizza crusts made with ancient grains.
- Market Testing
- Opportunity to gather feedback and fine-tune gluten-free pizza crusts during market testing to ensure widespread acceptance in the North American market.
Where This Applies
- Pizza Delivery
- Disruptive innovation opportunity for pizza delivery companies to offer a unique selling point by introducing gluten-free pizza crusts made with healthy grains.
- Health Food Industry
- Opportunity for health food companies to expand their product offerings and reach a wider consumer base by creating pizza crusts made with ancient grains.
- Food Testing Services
- Opportunity for food testing companies to assist in market testing gluten-free pizza crusts to ensure their viability and acceptance in the North American market.
