The Crosta & Mollica Gluten-Free Margherita Pizza is arriving as part of the Italian cuisine brand's product lineup to help consumers more freely enjoy pizza. The product features a wheat-based flour instead of opting for imitations or substitutes and has have the gluten extracted out to ensure it's well-suited for consumers who have Celiac disease. The pizza starts off with dough that has been slow-proofed to give it a crunchy, crusty crumb and is topped with classic tomato sauce, mozzarella, vegetarian cheese and Sicilian oregano.
The Crosta & Mollica Gluten-Free Margherita Pizza is available now in the UK exclusively at Ocado locations where shoppers can pick it up for £5. The pizza is part of the brand's recognition of the growing gluten-free product market.
What's Driving This Trend
- Authentic Gluten-free Products
- There is a trend in the market for authentic gluten-free products made from wheat-based flour that caters to consumers with celiac disease. Disruptive innovation opportunity for manufacturers with expertise in wheat-based dough.
- Catering to Growing Market of Gluten-free Products
- Catering to the growing market of gluten-free product consumers provides a disruptive innovation opportunity for food manufacturers, restaurateurs and retailers.
- Premium Gluten-free Products
- The availability and introduction of premium gluten-free products, such as the Crosta & Mollica Gluten-Free Margherita Pizza, is a disruptive innovation opportunity for manufacturers and retailers of gluten-free products.
Who This Affects Most
- Food Manufacturing
- Gluten-free food manufacturing industry provides a disruptive innovation opportunity for companies with expertise in wheat-based dough and flour extraction.
- Hospitality and Catering
- The hospitality and catering industries can provide innovative solutions for gluten-free consumers, with more gluten-free offerings in restaurants and cafes providing a disruptive innovation opportunity.
- Retail Industry
- Retailers can capitalize on the trend for gluten-free products by offering more choices and by providing premium gluten-free products, potentially taking advantage of a disruptive innovation opportunity.
