Domino's Pizza is Debuting "Hyprotein Dough" in Korea
Laura McQuarrie — May 22, 2025 — Lifestyle
References: web.dominos.co.kr & mk.co.kr
Domino's Pizza is celebrating the 35th anniversary of its entry into Korea with Hyprotein Dough, an innovation launched for consumers with an interest in healthy living. This high-protein pizza dough provides the protein equivalent of two eggs based on two slices of a large-size pizza, and because it's made with seven types of grains, it's abundant in fiber too.
Ingredient-conscious consumers are seeking healthier pizza options, and more nutritious crusts not only satisfy their wellness goals but also let them enjoy the freedom of customizing with their favorite toppings. Although the new high-protein dough can be applied to any pizza on the menu, Domino's Pizza recommends using it as a base for best-selling favorites like the Black Tiger Shrimp Pizza, Wild Wild West Pizza, or Potato Pizza.
Ingredient-conscious consumers are seeking healthier pizza options, and more nutritious crusts not only satisfy their wellness goals but also let them enjoy the freedom of customizing with their favorite toppings. Although the new high-protein dough can be applied to any pizza on the menu, Domino's Pizza recommends using it as a base for best-selling favorites like the Black Tiger Shrimp Pizza, Wild Wild West Pizza, or Potato Pizza.
Trend Themes
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Nutritional-savvy Fast Food — The integration of high-protein and fiber-rich ingredients into fast food options meets the growing demand from consumers prioritizing health without compromising on the convenience and appeal of traditional quick-service meals.
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Customizable Meal Experiences — Consumers favor customizable dining options that allow personal taste preferences to align with dietary goals, presenting an opportunity for eateries to innovate their menus with flexible, nutrient-dense bases such as Hyprotein Dough.
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Functional Food Formulations — The development of functional food products that combine traditional and health-oriented attributes is shaping a new frontier in the food industry, where nutritional value is harmonized with taste and variety.
Industry Implications
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Health-conscious Food Industry — The introduction of high-protein pizza crusts exemplifies the industry's shift towards catering to health enthusiasts by offering meals that combine indulgence with nutritional benefits.
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Functional Ingredients Market — This market sees growth opportunities as pizza chains and other food businesses seek innovative ingredients like Hyprotein Dough to meet the rising consumer demand for health-focused meal options.
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Quick-service Restaurant Sector — Within the quick-service landscape, incorporating nutritionally enhanced ingredients into popular menu items allows restaurants to differentiate themselves amidst a competitive market vying for health-minded customers.
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