Cookout Libation

Beverages are marketed around the experience of picnicking

Implications - With millennial consumers being drawn to low-cost experiences that can accommodate large groups easily, beverage brands are marketing products around the experience of summer picnicking. This shift speaks to the importance of ritual across age categories and highlights the opportunity for brands to build themselves into the experience of these rituals.
SCORE 6.8
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196,010 Total Clicks
Jun 16 - Jun 17
This Year and Warm
LifestyleFoodDrinkingLuxury
Featured Examples
Heritage Vodka Parisian Picnics - The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
SCORE 7.9
This Year and Hot 2,098 Clicks Pub: Jun 19, 17
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
In order to create the ultimate Parisian-inspired experience for the brand’s annual Sunset Soiree event series, Grey Goose Canada partnered with renowned Franco-American chef Justin Kent, who... [More]
Cucumber Mint Lemonades - '7UP Lemon Lemon' is Sweetened with a Sugar-Stevia Blend
SCORE 8.3
This Year and Hot 819 Clicks Pub: Jun 14, 17
Cucumber Mint Lemonades
'7UP Lemon Lemon' is Sweetened with a Sugar-Stevia Blend
PepsiCo has recently released its new 7UP Lemon Lemon Sparkling Lemonade as the perfect summertime sipper. This refreshing beverage is sweetened with a blend of sugar and stevia to deliver a... [More]
Curated Picnic Baskets - These Picnic Hampers are Designed After Instagram's Filters
SCORE 6.3
Warm 867 Clicks Pub: Jun 14, 16
Curated Picnic Baskets
These Picnic Hampers are Designed After Instagram's Filters
As part of its celebrations for Picnic Week, Mercure Hotels teamed up with Bompas & Parr to create a dynamic set of picnic hampers. Three ‘Pre-Instagrammed’ baskets were created... [More]
Champagne Six-Packs - Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs
SCORE 7.6
This Year and Hot 749 Clicks Pub: May 24, 17
Champagne Six-Packs
Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs
Luxury libation experts Moet & Chandon released a mini champagne six-pack of its classic ‘Imperial Brut.’ Following the launch of its champagne vending machine, Moet has created a... [More]
Picnic Cooler Packages - This Sangria Lolea Box Design Works as a Portable Ice Bucket
SCORE 4.7
Average 659 Clicks Pub: Jun 17, 16
Picnic Cooler Packages
This Sangria Lolea Box Design Works as a Portable Ice Bucket
Rather than requiring consumers to have their own picnic cooler, this Sangría Lolea packaging design functions as an ice bucket that can be taken on the go. As well as serving as a handy way to... [More]
Gingham Wine Bottles - 'Picnic Wine' Boasts Packaging That Resembles a Classic Blanket Pattern
SCORE 3.3
This Year and Mild 188 Clicks Pub: Apr 29, 17
Gingham Wine Bottles
'Picnic Wine' Boasts Packaging That Resembles a Classic Blanket Pattern
‘Picnic Wine’ from Madrid, Spain is a new brand that focuses on freshness and playing up themes of al fresco dining. True to its name, Picnic uses the same style of pattern that can be... [More]
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