Total Commute Embedment

Street-level activations help brands connect with on-foot commuters

Implications - As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers.
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
295,306 Total Clicks
Mar 16 - Aug 17
This Year and Hot
Featured Examples
Secret Celebratory Burgers - A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
SCORE 8.5
This Year and Hot 4,443 Clicks Pub: May 11, 17
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
The foodora Burger’s Priest pop-up was a clever way for the global food delivery service to pay tribute to Canada’s milestone 150th birthday and #BurgerMonth in the three Canadian cities... [More]
Sleep-Based Brand Activations - This Bold Event from Greggs Promotes Its New Flat White Coffee
SCORE 7.3
Warm 19,507 Clicks Pub: Mar 9, 16
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
In order to promote its new flat white coffee, the Greggs brand recently launched a playful sleep-based activation along the Thames River in London. The innovative event featured several coffee-... [More]
Retail Vending Machines - Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
SCORE 8.5
This Year and V. Hot 3,904 Clicks Pub: Aug 4, 17
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
Japanese fashion giant ‘Uniqlo’ has revealed its plans to roll out clothing vending machines. In an effort to position itself as the ultimate convenience brand, Uniqlo and its vending... [More]
Emergency Soup Can Campaigns - Heinz is Helping Londoners Beat the Winter Blues with Free Soup
SCORE 7.5
Hot 2,785 Clicks Pub: Jan 19, 17
Emergency Soup Can Campaigns
Heinz is Helping Londoners Beat the Winter Blues with Free Soup
To help Londoners banish the winter blues, Heinz recently set up a series of emergency soup stations across the city. With two-thirds of Brits choosing a warm bowl of soup as their go-to cure for... [More]
Rock Wall Billboards - Toyota's Times Square Ad Doubles as a Towering Climbing Wall
SCORE 6
Warm 1,092 Clicks Pub: Mar 29, 16
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
As well as having prime placement, this Times Square ad from Toyota demands attention as a sky-high interactive climbing wall that’s set records as the tallest outdoor climbing wall ever to be... [More]
Friendship-Forming Bench Stunts - Nescafe's 'Hello Bench' Helps Strangers Break the Ice
SCORE 6.1
This Year and Warm 471 Clicks Pub: May 2, 17
Friendship-Forming Bench Stunts
Nescafe's 'Hello Bench' Helps Strangers Break the Ice
Nescafe’s new ‘hello bench’ brand activation brings people closer together, literally. Attendees at Salone del Mobile, an annual furniture fair in Milan, Italy, were quick to make... [More]
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