Street-level activations help brands connect with on-foot commuters
Implications - As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers.
Workshop Question - What experiential marketing efforts can your brand explore that focus on meeting customers in the physical and digital spaces they frequent on a daily basis?
Trend Themes
1. Street-level Brand Activations - There is a trend towards street-level brand activations that help brands connect with on-foot commuters and adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers.
2. Interactive Out-of-home Advertising - Interactive out-of-home advertising campaigns that engage consumers through experiential marketing activations are becoming more common, providing an opportunity for brands to grab the attention of consumers in unexpected ways.
3. Urban Design-based Brand Activations - Brand activations that leverage urban design elements, such as unique furniture or architecture, to create novel experiences for consumers and encourage human connection in public spaces are on the rise.
Industry Implications
1. Marketing and Advertising - Marketing and advertising professionals can use these trends to create campaigns that reflect the daily routines of consumers and engage them in unique and unexpected ways.
2. Retail and Fashion - Retail and fashion professionals can use trends like vending machines and street-level activations to create convenient and memorable shopping experiences for consumers.
3. Hospitality and Food Service - Hospitality and food service professionals can use trends like sleep-based brand activations and emergency soup campaigns to surprise and delight customers and create positive associations with their brand.
6 Featured, 54 Examples:
528,498 Total Clicks
Date Range:
Mar 16 — Aug 17
Trending:
Hot
Consumer Insight Topics:
