Category
Lifestyle
Assisted Choices
Trend cluster
Category
Total Commute
Embedment
Street-level activations help brands connect with on-foot commuters.
6.0
Trend score
Trend
What is the Total Commute Embedment trend?
Total Commute Embedment: As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers.
Trend themes
Themes within the Total Commute Embedment trend
Three behaviours holding the trend together01
Street-level Brand Activations
There is a trend towards street-level brand activations that help brands connect with on-foot commuters and adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers.
02
Interactive Out-of-Home Advertising
Interactive out-of-home advertising campaigns that engage consumers through experiential marketing activations are becoming more common, providing an opportunity for brands to grab the attention of consumers in unexpected ways.
03
Urban Design-Based Brand Activations
Brand activations that leverage urban design elements, such as unique furniture or architecture, to create novel experiences for consumers and encourage human connection in public spaces are on the rise.
Industry implications
What the Total Commute Embedment trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Marketing and advertising professionals can use these trends to create campaigns that reflect the daily routines of consumers and engage them in unique and unexpected ways.
For
Retail and Fashion
Retail and fashion professionals can use trends like vending machines and street-level activations to create convenient and memorable shopping experiences for consumers.
For
Hospitality and Food Service
Hospitality and food service professionals can use trends like sleep-based brand activations and emergency soup campaigns to surprise and delight customers and create positive associations with their brand.
Workshop question
What experiential marketing efforts can your brand explore that focus on meeting customers in the physical and digital spaces they frequent on a daily basis?
Trend signals
Trend signals for Total Commute Embedment
Trend score 6.0 out of 10, from popularity 92%, activity 79%, freshness 8%.
Popularity92%
Activity79%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Total Commute Embedment trend
6 featured examples from Mar 9, 2016 to Aug 4, 2017CategoryMarketing
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
Food delivery services like foodora are disrupting the traditional restaurant industry by offering unique experiences and limited edition offerings.
CategoryMarketing
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
Disruptive innovation opportunity: Combine coffee with sleep-related experiences or products to create unique brand activations and enhance consumer engagement.
CategoryMarketing
Retail Vending Machines
Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
The introduction of clothing vending machines presents disruptive innovation opportunities for retailers to transform the traditional retail experience and cater to changing consu…
CategoryMarketing
Emergency Soup Can Campaigns
Heinz is Helping Londoners Beat the Winter Blues with Free Soup
In the food and beverage industry, brands can use innovative packaging and creative marketing to stand out from competitors and create unique experiences for consumers.
CategoryAutos
Rock Wall Billboards
Toyota's Times Square Ad Doubles as a Towering Climbing Wall
Exploring innovative ways for automobile companies to promote their vehicles and engage with consumers.
CategoryMarketing
Friendship-Forming Bench Stunts
Nescafe's 'Hello Bench' Helps Strangers Break the Ice
The concept of interactive furniture, as demonstrated by Nescafe's 'hello bench', presents an opportunity for disruption and innovation in the furniture industry.
