Category
Lifestyle
Assisted Choices
Trend cluster
Category
In-Store
Athleticism
Retail experiences are designed around interactive athletic events.
4.1
Trend score
Trend
What is the In-Store Athleticism trend?
In-Store Athleticism: As brands look to enhance the overall in-store experience in a time when traditional retail is threatened by e-commerce and the concierge economy, many are overhauling store designs to be centered around branded fitness events. This shift speaks to the ways in which smart brands are raising the bar in terms of in-store experience that goes above and beyond increasingly high customer expectations.
Trend themes
Themes within the In-Store Athleticism trend
Three behaviours holding the trend together01
Branded Fitness Events
Retail stores centered around branded fitness events.
02
Fitness-Fused Retail Stores
Retail stores fused with an urban athletics aesthetic.
03
Grocer-Hosted Fitness Classes
Offering in-store fitness classes and nutritious food options.
Industry implications
What the In-Store Athleticism trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry has to overhaul store designs to be centered around branded fitness events.
For
Athleisure
Athleisure industry provides activewear gear and workout classes for the targeted audience.
For
Grocery
Grocery stores can provide in-store fitness classes and nutritious food options to the shoppers.
Workshop question
How is your brand adapting in order to offer multi-faceted customer experiences that truly surprise and delight?
Trend signals
Trend signals for In-Store Athleticism
Trend score 4.1 out of 10, from popularity 55%, activity 61%, freshness 8%.
Popularity55%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
South America
Evidence
Examples of the In-Store Athleticism trend
6 featured examples from Nov 25, 2015 to Mar 13, 2018CategoryBusiness
Suspended Display Interiors
The Oiselle Flagship in Seattle Boasts Mobile Clothing Racks
Opportunity for retailers to innovate in their store design and merchandising techniques to attract and delight customers.
CategoryLifestyle
Fitness-Fused Retail Stores
'Runner Camp' Fuses Fitness with Retail in Shanghai
The retail industry can explore ways to integrate fitness amenities and experiences into stores to attract health-conscious consumers and provide a unique shopping experience.
CategoryBusiness
Grocer-Hosted Fitness Classes
Waitrose Now Offers In-Store Yoga Classes for Its Shoppers
Supermarket chains can create a competitive advantage by incorporating fitness classes into their stores, attracting health-conscious customers.
CategoryLifestyle
Fitness-Focused Writing Workshops
Toronto's Bond Running Recently Hosted an 5K Run for Writers
Opportunity for fitness centers, gyms, and wellness retreats to partner with writing workshops and offer holistic experiences that combine creativity and physical activity.
CategoryLifestyle
In-Store Workout Studios
This Athleta Activewear Shop Boasts a Workout Studio with Free Classes
Athletic clothing retailers can leverage in-store workout studios to create immersive brand experiences and drive sales.
CategoryBusiness
In-Store Obstacle Courses
NIKE Space Camp Tasks Consumers with Physical Challenges
The apparel and footwear industry can leverage immersive consumer experiences like NIKE Space Camp to differentiate themselves in a competitive market and create strong brand conn…
