In-Store Athleticism

Retail experiences are designed around interactive athletic events

Implications - As brands look to enhance the overall in-store experience in a time when traditional retail is threatened by e-commerce and the concierge economy, many are overhauling store designs to be centered around branded fitness events. This shift speaks to the ways in which smart brands are raising the bar in terms of in-store experience that goes above and beyond increasingly high customer expectations.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
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97,131 Total Clicks
Nov 15 - Jun 17
This Year and Warm
Featured Examples
Suspended Display Interiors - The Oiselle Flagship in Seattle Boasts Mobile Clothing Racks
SCORE 6.5
Warm 5,006 Clicks Pub: Dec 11, 15
Suspended Display Interiors
The Oiselle Flagship in Seattle Boasts Mobile Clothing Racks
The Oiselle flagship store in Seattle is a bright, inviting space featuring an awe-inspiring suspended clothing display system that can be elevated with a hand crank to make room for in-store events.... [More]
Fitness-Focused Writing Workshops - Toronto's Bond Running Recently Hosted an 5K Run for Writers
SCORE 4.6
This Year and Average 279 Clicks Pub: May 26, 17
Fitness-Focused Writing Workshops
Toronto's Bond Running Recently Hosted an 5K Run for Writers
While most writing workshops involve creativity, a clear mind, and some inspiration, Bond Running’s recent event went one step further and ended with a 5K run. The fitness-focused event... [More]
In-Store Workout Studios - This Athleta Activewear Shop Boasts a Workout Studio with Free Classes
SCORE 2.9
Mild 2,055 Clicks Pub: Nov 24, 15
In-Store Workout Studios
This Athleta Activewear Shop Boasts a Workout Studio with Free Classes
While an activewear shop is first and foremost thought of as a place to purchase apparel and accessories, the Athleta Flatiron also wants consumers to know that this location is a place where they... [More]
In-Store Obstacle Courses - NIKE Space Camp Tasks Consumers with Physical Challenges
SCORE 5.3
This Year and Warm 318 Clicks Pub: Jun 12, 17
In-Store Obstacle Courses
NIKE Space Camp Tasks Consumers with Physical Challenges
If you want to get your hands on the newly released NIKEcraft mars yard 2.0s, you’ll have to endure Nike Space Camp - NIKE’s immersive consumer experience made in collaboration with New... [More]
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