This soccer jersey exchange site lets you buy team shirts for less when the teams are losing. The Brazilian web app Foot-Trade is kind of like a stock exchange but for soccer-specific athletic apparel. The prices are also adjusted in real-time based on the results of each and every fame. Even though true fans stick with their team no matter what, merchandise costs do fluctuate.
The jersey exchange reflects the roller coaster of emotions fans feel about their team's performance. Foot-Trade also hopes to encourage fan support even when performance isn't very good by allowing them to buy merch at a lower price point.
Created by football statistics company Footstats, the web app translates stats on goals, corner kicks and tackles into updated prices during matches with Brazil's rivals.