Multi-sensory brand experiences focus in on touch and taste
Implications - As brands look to meet the demand for multi-sensory experiences, consumers are being drawn to venues and events that offer an interactive elements that emphasize touch and taste. This progression demonstrates the unique opportunities offered by the rise of direct-to-consumer advertising and speaks to the need to add value to familiar experiences with hands-on participation that serves as educational.
Workshop Question - What immersive elements can you add value with when designing a brand touchpoint?
Trend Themes
1. Multi-sensory Experiences - Consumers are looking for interactive elements that emphasize touch and taste, indicating an opportunity to create experiential marketing campaigns that focus on the senses.
2. Edible Art Installations - As demonstrated by Dr. Oetker and Maynards Bassetts, there's a growing trend of creating art installations made from edible materials, providing a new avenue for artistic and culinary experiences.
3. Experiential Dining - Wild and Root's interactive dining experiences showcase the potential of farm-to-table concepts and immersive installations, providing a unique dining experience that combines education and entertainment.
Industry Implications
1. Food and Beverage - With experiential marketing campaigns, immersive dining experiences, and the rise of edible art installations, there's an opportunity for disruptors in the food and beverage industry to combine culinary arts and sensory experiences.
2. Arts and Culture - The trend of edible art installations provides an opportunity for disruptors in the arts and culture industry to combine the culinary arts and visual arts in unique gallery experiences.
3. Events and Hospitality - As multi-sensory experiences become more popular, there's an opportunity to create unique event activations and experiential dining experiences that elevate traditional hospitality and culinary experiences.
3 Featured, 27 Examples:
192,462 Total Clicks
Date Range:
Mar 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:
