Edible Touchpoint

Multi-sensory brand experiences focus in on touch and taste

Implications - As brands look to meet the demand for multi-sensory experiences, consumers are being drawn to venues and events that offer an interactive elements that emphasize touch and taste. This progression demonstrates the unique opportunities offered by the rise of direct-to-consumer advertising and speaks to the need to add value to familiar experiences with hands-on participation that serves as educational.
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
90,276 Total Clicks
Mar 16 - Jun 17
This Month and Warm
Featured Examples
Ice Cream Museum Activations - NYC's Dessert-Themed Brand Activation Targeted Social Media Users
SCORE 8.5
This Year and V. Hot 4,229 Clicks Pub: Jan 25, 17
Ice Cream Museum Activations
NYC's Dessert-Themed Brand Activation Targeted Social Media Users
New York’s first-ever ice cream museum opened its doors this past summer and invited those with a sweet tooth to experience its imaginative and edible exhibits. Drawing in a Millennial crowd... [More]
Interactive Organic Dinner Parties - Berlin's Wild and Root is a Creative Experiential Restaurant
SCORE 8.7
This Year and V. Hot 1,657 Clicks Pub: Feb 7, 17
Interactive Organic Dinner Parties
Berlin's Wild and Root is a Creative Experiential Restaurant
Self-described as a “design studio for interactive food concepts,” Wild and Root is an experiential dining concept located in the ever-innovative city Berlin. The organic restaurant... [More]
Edible Art Galleries - Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
SCORE 7.9
This Quarter and Hot 399 Clicks Pub: Jun 7, 17
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
For a limited time this month, Maynards Bassetts is planning to open the doors of its ‘Sweet Art Gallery,’ which exhibits works of art that have been created using its own candies. At... [More]
Chcolate Bunny Statue Activations - Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
SCORE 4.1
Average 1,155 Clicks Pub: Mar 18, 16
Chcolate Bunny Statue Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
Located in London’s Potters Field Park, Dr Oetker devised a delicious and engaging brand activation in the form of a giant chocolate-made edible installation. Made by specialist baker Juliet... [More]
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