Consumer desires become instantly attainable through on-demand services
Implications - Attaining the celebrity lifestyle is becoming easier than ever with on-demand apps that can conjure up personal yoga classes, yachts and other VIP experiences within moments. This instant gratification gives consumers a chance to realize their every whim without actually having the budget to own the items or have the services on call, democratizing the lifestyle of luxury.
Workshop Question - How could you incorporate instant gratification into your offering?
Trend Themes
1. On-demand Services - On-demand service is a trend that is making personal everyday ventures much easier, with the likes of Bellhop and IMMIDIA leading the way.
2. Sharing Economy - Sharing economy platforms such as Armarium is creating ways for consumers to access designer clothes and have access to a different lifestyle without the long-term commitment.
3. Personalized Convenience - 'Yogassential' is part of a growing trend of personalized convenience that provides consumers with easy access to qualified professionals in various sectors.
Industry Implications
1. Transportation - The transportation industry can integrate on-demand service to create a more streamlined travel experience, similar to Bellhop.
2. Luxury Hospitality - Luxury Hospitality could utilize IMMIDIA's yacht on-demand service to provide guests with an even more spectacular and memorable experience.
3. Fashion - The fashion industry can benefit from on-demand services and the sharing economy by investing in clothing rental services similar to Armarium.
