Category
Business
Assisted Conversion
Trend cluster
Category
On-Demand
VIP
Consumer desires become instantly attainable through on-demand services.
4.2
Trend score
Trend
What is the On-Demand VIP trend?
On-Demand VIP: Attaining the celebrity lifestyle is becoming easier than ever with on-demand apps that can conjure up personal yoga classes, yachts and other VIP experiences within moments. This instant gratification gives consumers a chance to realize their every whim without actually having the budget to own the items or have the services on call, democratizing the lifestyle of luxury.
Trend themes
Themes within the On-Demand VIP trend
Three behaviours holding the trend together01
On-Demand Services
On-demand service is a trend that is making personal everyday ventures much easier, with the likes of Bellhop and IMMIDIA leading the way.
02
Sharing Economy
Sharing economy platforms such as Armarium is creating ways for consumers to access designer clothes and have access to a different lifestyle without the long-term commitment.
03
Personalized Convenience
'Yogassential' is part of a growing trend of personalized convenience that provides consumers with easy access to qualified professionals in various sectors.
Industry implications
What the On-Demand VIP trend means for industry
Where the trend changes the playbookFor
Transportation
The transportation industry can integrate on-demand service to create a more streamlined travel experience, similar to Bellhop.
For
Luxury Hospitality
Luxury Hospitality could utilize IMMIDIA's yacht on-demand service to provide guests with an even more spectacular and memorable experience.
For
Fashion
The fashion industry can benefit from on-demand services and the sharing economy by investing in clothing rental services similar to Armarium.
Workshop question
How could you incorporate instant gratification into your offering?
Trend signals
Trend signals for On-Demand VIP
Trend score 4.2 out of 10, from popularity 68%, activity 49%, freshness 8%.
Popularity68%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the On-Demand VIP trend
4 featured examples from Feb 25, 2016 to Jan 21, 2017CategoryAutos
On-Demand Yacht Rentals
IMMIDIA is Like the Uber of the Seas
The IMMIDIA service disrupts the luxury travel and hospitality industry by offering on-demand yacht rentals with full crew and catering.
CategoryFashion
On-Demand Clothing Rentals
'Armarium' is an App-Based Platform for Clothing Rentals
Disruptive innovation opportunity: Establish a business that specializes in renting out fashionable clothing and accessories.
CategoryTech
On-Demand Concierge Apps
The Bellhop App Functions as a Personal Concierge
The Bellhop app presents disruptive innovation opportunities by integrating various travel services and providing a more convenient and streamlined experience for travelers.
CategoryTech
On-Demand Yoga Lessons
'Yogassential' Connects Users with Qualified Personal Yoga Teachers
Disruptive innovation opportunity: Incorporate technology to connect individuals with fitness and wellness professionals, offering personalized sessions and consultations.
