'IMMIDIA' is the name of a new app-based service that will make it possible for people to partake in luxury yacht rentals. Just as there's Uber for ridesharing on land, IMMIDIA is being likened to the equivalent for the seas. However, the upscale service provides more than just a way to get from point A to point B. With IMMIDIA, users have access to not just a yacht, but welcome ambassadors, a full crew and catering.
After ordering a yacht on-demand from a smartphone, a yacht is delivered in two hours. As of this month, the service has been launched in Miami, with plans to expand to other regions in the future, including Dubai, St. Barths and the French Riviera.