Category
Lifestyle
Assisted Choices
Trend cluster
Category
Startup
Genetics
The direct-to-consumer model finds new applications with DNA-specific wellness.
4.3
Trend score
Trend
What is the Startup Genetics trend?
Startup Genetics: As consumers look to act on newly gained knowledge made easily accessible by data-powered smartphones, biotech startups are emerging to offer DNA-specific wellness solutions that are at times controversial in nature. In particular, this progression highlights the adaptable nature of the health and wellness movement and the opening up of various markets as the direct-to-consumer model expands to new categories.
Trend themes
Themes within the Startup Genetics trend
Three behaviours holding the trend together01
DNA-Specific Wellness
The direct-to-consumer model is expanding into new markets, such as personalized nutrition and supplement services that use genomics to provide consumers with specific recommendations to improve health and wellbeing.
02
Full Genome Sequencing
Consumers now have access to full genome sequencing through smartphones, allowing them to make personalized decisions about lifestyle choices and disease prevention.
03
AI-Driven Lifestyle Coaching
Artificial intelligence is being used to provide easy-to-follow instructions on improving health and wellness, based on an analysis of individual genetic data.
Industry implications
What the Startup Genetics trend means for industry
Where the trend changes the playbookFor
Health & Wellness
The health and wellness industry can benefit from offering DNA-specific products and services, personalized supplements and vitamins, and genomics-powered wellness tracking and coaching.
For
Genomics
Companies that offer genetic testing, full genome sequencing, and DNA analysis services can leverage the growing demand for genomics-powered startup ideas and direct-to-consumer models.
For
AI and Machine Learning
The fields of AI and machine learning can be applied in the Health & Wellness industry for analyzing genetic data and providing personalized coaching services based on individual needs and preferences.
Workshop question
How can you get closer to consumers by leveraging elements of the direct-to-consumer model?
Trend signals
Trend signals for Startup Genetics
Trend score 4.3 out of 10, from popularity 73%, activity 50%, freshness 8%.
Popularity73%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Startup Genetics trend
4 featured examples from Apr 20 to Dec 3, 2016CategoryLifestyle
Genetic Lifestyle Guidance
The DNA Lifestyle Coach Uses AI Technology To Help You Achieve Wellness
The healthcare industry can leverage genetic lifestyle guidance, powered by AI, to provide personalized recommendations and improve patient outcomes.
CategoryLifestyle
Genetic Nutrition Kits
ORIG3N's LIFEPROFILE FUEL Assesses One's Food Needs Based on DNA
The personalized genetic insights provided by LIFEPROFILE FUEL create disruptive innovation opportunities in healthcare and wellness industries.
CategoryLifestyle
Personalized Supplement Services
The 'Care/of' Vitamins and Supplements are Tailored to Your Needs
Disruptive innovation opportunity: Integrating technology to enhance the wellness and nutrition industry.
CategoryTech
Genetics-Revealing Apps
myGenome Makes Your Full Genome Sequencing Available via Your Smartphone
The healthcare industry can leverage the data and insights from smartphone apps like myGenome to develop personalized treatment plans and proactive disease management strategies.
