The direct-to-consumer model finds new applications with DNA-specific wellness
Implications - As consumers look to act on newly gained knowledge made easily accessible by data-powered smartphones, biotech startups are emerging to offer DNA-specific wellness solutions that are at times controversial in nature. In particular, this progression highlights the adaptable nature of the health and wellness movement and the opening up of various markets as the direct-to-consumer model expands to new categories.
Workshop Question - How can you get closer to consumers by leveraging elements of the direct-to-consumer model?
Trend Themes
1. Dna-specific Wellness - The direct-to-consumer model is expanding into new markets, such as personalized nutrition and supplement services that use genomics to provide consumers with specific recommendations to improve health and wellbeing.
2. Full Genome Sequencing - Consumers now have access to full genome sequencing through smartphones, allowing them to make personalized decisions about lifestyle choices and disease prevention.
3. AI-driven Lifestyle Coaching - Artificial intelligence is being used to provide easy-to-follow instructions on improving health and wellness, based on an analysis of individual genetic data.
Industry Implications
1. Health & Wellness - The health and wellness industry can benefit from offering DNA-specific products and services, personalized supplements and vitamins, and genomics-powered wellness tracking and coaching.
2. Genomics - Companies that offer genetic testing, full genome sequencing, and DNA analysis services can leverage the growing demand for genomics-powered startup ideas and direct-to-consumer models.
3. AI and Machine Learning - The fields of AI and machine learning can be applied in the Health & Wellness industry for analyzing genetic data and providing personalized coaching services based on individual needs and preferences.
