Startup Genetics

The direct-to-consumer model finds new applications with DNA-specific wellness

Implications - As consumers look to act on newly gained knowledge made easily accessible by data-powered smartphones, biotech startups are emerging to offer DNA-specific wellness solutions that are at times controversial in nature. In particular, this progression highlights the adaptable nature of the health and wellness movement and the opening up of various markets as the direct-to-consumer model expands to new categories.
SCORE 7.2
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36,209 Total Clicks
Apr 16 - Jun 17
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Featured Examples
Genetic Lifestyle Guidance - The DNA Lifestyle Coach Uses AI Technology To Help You Achieve Wellness
SCORE 6.7
Warm 872 Clicks Pub: Apr 20, 16
Genetic Lifestyle Guidance
The DNA Lifestyle Coach Uses AI Technology To Help You Achieve Wellness
While there is no shortage of lifestyle guidance based on mobile health monitoring or wearable fitness trackers, the DNA Lifestyle Coach uses your actual genetics to make suggestions on your health... [More]
Genetic Nutrition Kits - ORIG3N's LIFEPROFILE FUEL Assesses One's Food Needs Based on DNA
SCORE 7.1
This Year and Warm 1,053 Clicks Pub: Oct 19, 16
Genetic Nutrition Kits
ORIG3N's LIFEPROFILE FUEL Assesses One's Food Needs Based on DNA
‘Fuel’ is the name of a new genetic test kit from ORIG3N’s LIFEPROFILE series that puts a specific emphasis on examining one’s nutrition needs. Fuel can be used to provide... [More]
Personalized Supplement Services - The 'Care/of' Vitamins and Supplements are Tailored to Your Needs
SCORE 5.6
This Year and Warm 710 Clicks Pub: Dec 2, 16
Personalized Supplement Services
The 'Care/of' Vitamins and Supplements are Tailored to Your Needs
Knowing what kinds of vitamins and supplements you need to take on a daily basis is never an easy task, so ‘Care/of’ aims at streamlining the process for consumers. Starting at just $5... [More]
Genetics-Revealing Apps - myGenome Makes Your Full Genome Sequencing Available via Your Smartphone
SCORE 4.3
Average 416 Clicks Pub: Apr 20, 16
Genetics-Revealing Apps
myGenome Makes Your Full Genome Sequencing Available via Your Smartphone
It’s strange to think DNA-revealing technology has not been around for that long, but you can now see your full genome sequencing revealed in a smartphone app. The myGenome app from Veritas... [More]
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