Category
Lifestyle
Assisted Choices
Trend cluster
Category
Streamlined
Spirit
Cocktails are given minimalist overhaul to attract image-conscious Millennials.
3.4
Trend score
Trend
What is the Streamlined Spirit trend?
Streamlined Spirit: Enjoying the fun flavors of pre-mixed beverages, Millennials still seek to look sophisticated while consuming their drinks. Enter streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails. As every social situation becomes a photoshoot opportunity, Millennials are hyper aware of their image, often choosing alcohol beverages that suit their stylistic preferences and personal branding.
Trend themes
Themes within the Streamlined Spirit trend
Three behaviours holding the trend together01
Minimalist packaging
Streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails.
02
Refreshing brand identity
Sophisticated and minimalist brand identity through design and marketing materials.
03
Canned beverages
Canned beverages are currently having a resurgence in popularity with Millennial audiences.
Industry implications
What the Streamlined Spirit trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages
Refreshing and spicy alcoholic drinks that appeal to younger demographics with minimalistic packaging and modern design.
For
Packaging Design
Opportunities to innovate new packaging styles that cater to young audiences who prefer minimalist, modern, and sleek designs.
For
Wine Industry
New opportunities to venture into producing canned wine as a portable and sleek alternative for younger audiences.
Workshop question
What kind of personal branding does your consumer strive to convey?
Trend signals
Trend signals for Streamlined Spirit
Trend score 3.4 out of 10, from popularity 45%, activity 50%, freshness 8%.
Popularity45%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Streamlined Spirit trend
5 featured examples from Sep 6, 2016 to May 25, 2017CategoryLifestyle
European-Inspired Cider Collections
The Brand Lillevik Alpine Features European Imagery
Creating unique and flavorful ciders in a crowded alcoholic beverage market.
CategoryLifestyle
Eccentric Cocktail Flavors
'Tails Cocktails' Boast a Sophisticated Brand Identity
Packaging industry can cater to the demand for sophisticated and minimalist bottle designs.
CategoryLifestyle
Feminine Canned Wines
Ruza's Rosé is a Refreshing, Millennial-Influenced Wine
Disruptive innovation opportunity for premium beverage brands to embrace canned packaging and cater to the changing preferences of consumers.
CategoryLifestyle
Beachy Hard Lemonades
These Polish Lemonades Offer Fresh Flavors and Imagery
Craft beverage producers can tap into the trend of alcoholic lemonades and experiment with different flavors to attract consumers seeking unique drinking experiences.
CategoryLifestyle
Millennial-Targeting Mixed Drinks
This Brand Reinvented Its Identity to Target Younger Audiences
Alcoholic beverage companies can target younger demographics by modernizing their designs and offering new, trendy flavors.
