Streamlined Spirit

Cocktails are given minimalist overhaul to attract image-conscious Millennials

Implications - Enjoying the fun flavors of pre-mixed beverages, Millennials still seek to look sophisticated while consuming their drinks. Enter streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails. As every social situation becomes a photoshoot opportunity, Millennials are hyper aware of their image, often choosing alcohol beverages that suit their stylistic preferences and personal branding.

Workshop Question - What kind of personal branding does your consumer strive to convey?
SCORE 4.5
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56,318 Total Clicks
Sep 16 - Jun 17
Warm
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