Cocktails are given minimalist overhaul to attract image-conscious Millennials
Implications - Enjoying the fun flavors of pre-mixed beverages, Millennials still seek to look sophisticated while consuming their drinks. Enter streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails. As every social situation becomes a photoshoot opportunity, Millennials are hyper aware of their image, often choosing alcohol beverages that suit their stylistic preferences and personal branding.
Workshop Question - What kind of personal branding does your consumer strive to convey?
Trend Themes
1. Minimalist Packaging - Streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails.
2. Refreshing Brand Identity - Sophisticated and minimalist brand identity through design and marketing materials.
3. Canned Beverages - Canned beverages are currently having a resurgence in popularity with Millennial audiences.
Industry Implications
1. Alcoholic Beverages - Refreshing and spicy alcoholic drinks that appeal to younger demographics with minimalistic packaging and modern design.
2. Packaging Design - Opportunities to innovate new packaging styles that cater to young audiences who prefer minimalist, modern, and sleek designs.
3. Wine Industry - New opportunities to venture into producing canned wine as a portable and sleek alternative for younger audiences.
