Streamlined Spirit

Cocktails are given minimalist overhaul to attract image-conscious Millennials

Implications - Enjoying the fun flavors of pre-mixed beverages, Millennials still seek to look sophisticated while consuming their drinks. Enter streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails. As every social situation becomes a photoshoot opportunity, Millennials are hyper aware of their image, often choosing alcohol beverages that suit their stylistic preferences and personal branding.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
37,970 Total Clicks
Sep 16 - Jun 17
This Quarter and Warm
Featured Examples
European-Inspired Cider Collections - The Brand Lillevik Alpine Features European Imagery
SCORE 7.3
This Year and Warm 1,907 Clicks Pub: Jan 7, 17
European-Inspired Cider Collections
The Brand Lillevik Alpine Features European Imagery
Lillevik Alpine is a New Zealand-based company that has a branding identity strongly influenced by European design styles. The brand enlisted the creative agency ‘makebardo’ to create... [More]
Eccentric Cocktail Flavors - 'Tails Cocktails' Boast a Sophisticated Brand Identity
SCORE 6
This Year and Warm 1,612 Clicks Pub: Oct 18, 16
Eccentric Cocktail Flavors
'Tails Cocktails' Boast a Sophisticated Brand Identity
The cocktail flavors offered by this brand come in a range that includes ingredients both classic and unusual. Called ‘Tails Cocktails,’ the brand chose to refresh its identity by... [More]
Feminine Canned Wines - Ruza's Rosé is a Refreshing, Millennial-Influenced Wine
SCORE 6.3
This Quarter and Warm 307 Clicks Pub: May 25, 17
Feminine Canned Wines
Ruza's Rosé is a Refreshing, Millennial-Influenced Wine
Canned beverages are currently having a resurgence in popularity with Millennial audiences and Ruza’s Rosé is taking full advantage of this. Favored for their portability and sleek branding... [More]
Beachy Hard Lemonades - These Polish Lemonades Offer Fresh Flavors and Imagery
SCORE 4.2
This Year and Average 344 Clicks Pub: Feb 27, 17
Beachy Hard Lemonades
These Polish Lemonades Offer Fresh Flavors and Imagery
The hard lemonades brand ‘Lokales’ had its packaging designed by the creative agency Lange & Lange. Lokales is based in Warsaw, Poland and offers flavors that reflect sunny,... [More]
Millennial-Targeting Mixed Drinks - This Brand Reinvented Its Identity to Target Younger Audiences
SCORE 4
This Year and Mild 256 Clicks Pub: Sep 6, 16
Millennial-Targeting Mixed Drinks
This Brand Reinvented Its Identity to Target Younger Audiences
The ‘WKD’ brand reinvented itself in order to shed dated ideas of what sells and to bring a more modern perspective in the alcoholic drinks it offers. The brand enlisted design agency &#... [More]
Quantcast