Category
Lifestyle
Assisted Choices
Trend cluster
Category
Automated
Betterment
The fitness app concept is taken a step further with holistic health tracking.
4.7
Trend score
Trend
What is the Automated Betterment trend?
Automated Betterment: In the midst of the wellness wave, fitness apps have risen in popularity to improve the accessibility and convenience of living a healthy lifestyle. However, the wellness wave is evolving to encompass more than fitness. This reflects the consumer desire for holistic betterment. Apps that provide the same convenient, accessible approach in numerous ways satiate this need.
Trend themes
Themes within the Automated Betterment trend
Three behaviours holding the trend together01
Holistic Health Tracking
Apps that provide holistic health tracking are becoming increasingly popular to meet consumer desire for convenient and accessible approaches to betterment.
02
Data Personalization
Many companies are using data to create tailor-made products for individual customers, as seen in the customized nutrition app example.
03
Virtual Group Workout Sessions
The rise of communal workout apps that help users connect and workout together virtually shows the increasing need for motivation and convenience in fitness and wellness.
Industry implications
What the Automated Betterment trend means for industry
Where the trend changes the playbookFor
Health and Wellness Apps
The rise of holistic health tracking and personalized nutrition apps point to growth opportunities in the health and wellness app market.
For
Wearable Technology
Wearable technology and fitness trackers are integral to the success of holistic health tracking and personalized nutrition apps, providing crucial data for personalization and tracking progress.
For
Virtual Fitness Communities
The growth of communal workout apps highlights the opportunity for virtual fitness communities to offer support and motivation to users no matter where they are located.
Workshop question
How does your product enable consumers to improve themselves, and how can you expand that improvement to be more all-encompassing?
Trend signals
Trend signals for Automated Betterment
Trend score 4.7 out of 10, from popularity 75%, activity 59%, freshness 8%.
Popularity75%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Automated Betterment trend
4 featured examples from Oct 22, 2016 to May 26, 2017CategoryLifestyle
Social Exercise Apps
The 'Strava' Run App Offers Access to Clubs to Connect Solo Athletes
The rise of social exercise apps like 'Strava' signals a need for fitness app developers to integrate features that encourage social interaction and connectivity.
CategoryLifestyle
Customized Nutrition Apps
STYR Uses Wearables to Collect Data for Nutritional Recommendations
Creating personalized nutrition products for active individuals.
CategoryLifestyle
Communal Workout Apps
Gixo Connects Users to Create Group Workout Sessions Anywhere
The fitness technology industry has the opportunity to develop and improve virtual workout platforms that connect users and enhance their fitness experiences.
CategoryLifestyle
Athletic Health Apps
Adidas' 'ALL DAY' Provides Daily Challenges for Mind and Body Health
Fitness apps will see a rise in female-specific content and training options.
