Category
Business
Assisted Conversion
Trend cluster
Category
Culled
Consumption
Retailers hyper-curate offerings to one category or commonality.
4.9
Trend score
Trend
What is the Culled Consumption trend?
Culled Consumption: In the information age, consumers are in a constant state of consumption that can be overwhelming. Thus, the prospect of choosing from several options during the consumption process is becoming less and less attractive. From a retail perspective, this means that omission has more power than addition. Some are responding by curating merchandise to a single category or commonality.
Trend themes
Themes within the Culled Consumption trend
Three behaviours holding the trend together01
Hyper-Curation
Brands are curating merchandise to a single category or commonality to combat the overwhelming consumption process.
02
Emphasis on Quality
Brands are prioritizing quality over quantity to combat fast fashion and throwaway culture in retail.
03
Singular Shopping Experiences
Online retailers are creating temporary 'shops' that offer a limited amount of inventory that will only be available temporarily to engage consumers and create a sense of urgency.
Industry implications
What the Culled Consumption trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can improve consumer experiences by emphasizing curation, quality, and singular shopping experiences.
For
E-commerce
E-commerce businesses can innovate their model by offering high-quality items that are built to last, and by creating engaging, limited-time online sales.
For
Wedding Industry
The wedding industry can benefit from providing customizable and pre-portioned floral collections that prioritize design, convenience, and affordability.
Workshop question
With so much choice available for the modern consumer, what is your brand doing to make the decision to buy from you easier for your customer?
Trend signals
Trend signals for Culled Consumption
Trend score 4.9 out of 10, from popularity 74%, activity 65%, freshness 8%.
Popularity74%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Culled Consumption trend
5 featured examples from Feb 18, 2016 to Dec 14, 2017CategoryBusiness
Singular Skincare Shops
MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
E-commerce companies can take advantage of the trend of online limited-time sales to create a sense of urgency and increase sales.
CategoryLifestyle
Rosé Drive-Thru Services
You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptons
The drive-thru service and premium alcohol retail industry could greatly benefit from creating a more accessible and convenient retail experience
CategoryBusiness
Consumption-Reducing eCommerce Platforms
The 'Buy Me Once' Online Shop Only Sells Items That Last
Opportunities for fashion brands and retailers that seek to combat fast fashion by producing high-quality, long-lasting clothing items with sustainable and ethical production meth…
CategoryBusiness
Ultra-Curated Fashion Stores
'Reformation' Uses Automation for a Custom Shopping Experience
Fashion retailers can adopt ultra-curated, automated, and experiential store designs to attract and retain customers, offering a unique shopping experience.
CategoryLifestyle
Curated Wedding Flower Collections
Bloominous Simplifies Planning with Themed Flowers for Weddings
Bloominous revolutionizes the wedding flower industry by offering curated collections, affordable prices, and convenient delivery options.
