Culled Consumption

Retailers hyper-curate offerings to one category or commonality

Implications - In the information age, consumers are in a constant state of consumption that can be overwhelming. Thus, the prospect of choosing from several options during the consumption process is becoming less and less attractive. From a retail perspective, this means that omission has more power than addition. Some are responding by curating merchandise to a single category or commonality.
SCORE 8.3
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92,105 Total Clicks
Feb 16 - Jun 17
This Quarter and Warm
BusinessRetail
Featured Examples
Singular Skincare Shops - MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
SCORE 8.7
This Quarter and V. Hot 1,578 Clicks Pub: May 3, 17
Singular Skincare Shops
MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
Korean beauty company MISSHA recently announced the grand opening of its ‘Sheet Mask Cafe,’ which is not a brick-and-mortar pop-up space, but a creatively branded limited-time online... [More]
Rosé Drive-Thru Services - You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptsons
SCORE 7.8
This Quarter and Hot 971 Clicks Pub: Jun 1, 17
Rosé Drive-Thru Services
You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptsons
If you consider rosé an absolutely essential part of the summer season, and also plan on spending time in the Hamptons, this pink wine drive-thru is a must see. From Wolffer Estate Vineyard, the ros [More]
Consumption-Reducing eCommerce Platforms - The 'Buy Me Once' Online Shop Only Sells Items That Last
SCORE 6.7
Warm 1,248 Clicks Pub: Feb 18, 16
Consumption-Reducing eCommerce Platforms
The 'Buy Me Once' Online Shop Only Sells Items That Last
‘Buy Me Once’ is an online shop that is trying to combat fast fashion and throwaway culture. Although it is easy to find affordable products online, these items are often low in quality... [More]
Ultra-Curated Fashion Stores - 'Restoration' Uses Automation for a Custom Shopping Experience
SCORE 7.4
This Year and Warm 944 Clicks Pub: Feb 20, 17
Ultra-Curated Fashion Stores
'Restoration' Uses Automation for a Custom Shopping Experience
The clothing brand Restoration recognized that while its sales were increasing, customer experiences in-store were going downhill in terms of quality and as a result, the brand decided to completely... [More]
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