Culled Consumption

Retailers hyper-curate offerings to one category or commonality

Implications - In the information age, consumers are in a constant state of consumption that can be overwhelming. Thus, the prospect of choosing from several options during the consumption process is becoming less and less attractive. From a retail perspective, this means that omission has more power than addition. Some are responding by curating merchandise to a single category or commonality.

Workshop Question - With so much choice available for the modern consumer, what is your brand doing to make the decision to buy from you easier for your customer?
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Feb 16 - Dec 17
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Featured Examples
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