The Ones 2 Watch 'Lean Into It' Series Highlights Casual Apparel
Jana Pijak — February 16, 2017 — Fashion
References: amirkuckovic & theones2watch
The Ones 2 Watch 'Lean Into It' image series boasts casual wardrobe styling that exudes a youthful and carefree air. Photographed by Amir Kuckovic, this series consists of candid polaroid imagery that is unposed and un-retouched.
Styling for Lean Into It is the work of Natalia Sanchez who opts for layered and graphic looks like Thrasher logo tees, tweed blazers and hoodies that boast a primary color palette. Model Aliz Menyhert fronts the photoshoot while posing amidst residential and outdoor setting.
Staying true to the youthful style aesthetic that The Ones 2 Watch is known for, photographer Amir Kuckovic captures a carefree and candid series. The editorial celebrates fashion's current athleisure obsession, spotlighting clothes that marry aesthetics with a sense of comfort.
Styling for Lean Into It is the work of Natalia Sanchez who opts for layered and graphic looks like Thrasher logo tees, tweed blazers and hoodies that boast a primary color palette. Model Aliz Menyhert fronts the photoshoot while posing amidst residential and outdoor setting.
Staying true to the youthful style aesthetic that The Ones 2 Watch is known for, photographer Amir Kuckovic captures a carefree and candid series. The editorial celebrates fashion's current athleisure obsession, spotlighting clothes that marry aesthetics with a sense of comfort.
Trend Themes
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Candid Polaroid Imagery — The trend of using candid polaroid imagery in fashion editorials presents an opportunity for brands to showcase authenticity and a sense of nostalgia.
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Youthful and Carefree Fashion — The trend of styling casual apparel in a youthful and carefree manner allows brands to tap into the growing demand for comfortable and casual fashion.
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Fashion's Athleisure Obsession — The trend of highlighting athleisure clothing in editorials provides an opportunity for brands to capitalize on the popularity of fashion-meets-function designs.
Industry Implications
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Fashion Photography — The fashion photography industry can benefit from incorporating candid polaroid imagery techniques to create visually compelling and nostalgic editorials.
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Apparel Retail — The apparel retail industry can leverage the demand for youthful and carefree fashion by offering a wide range of casual and comfortable clothing options.
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Athleisure Brands — The athleisure industry can capitalize on the athleisure obsession trend by showcasing their fashion-forward and functional clothing in editorials and marketing materials.
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