The most sought-after products relating to beauty in October 2016 take advantage of seasonal crazes and ensure that they convenience people as much as possible. This can be seen in products such as roll-on sun protection and lip colors in the form of markers.
One of the more prominent examples of brands taking advantage of popular seasonal themes is the 'Pumpkin Spice Highlighter,' sold by a store on Etsy. The highlighter has a soft orange hue that is able to complement a variety of skin tones.
The portable manicure markers offered by 'Ciante' are indicative of the importance of convenience for beauty lovers. The pens allow users to quickly and easily apply nail polish with a smaller chance of creating messes and making mistakes. The pen would make for a useful item for people who travel frequently.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
