This minimalist mascara packaging aims to have an impact on consumers without being too over-the-top.
Mascara is a staple in many people's beauty routines and in a rush, it is often the first cosmetic item that people turn to in order to enhance their beauty. 'Fatlash' has a formula that ensures that eyelashes appear long and thick, as its name clearly suggests. The packaging of the product does not feature any over-the-top designs, with a black backdrop and the name Fatlash featured down the tube's length in a thick white font.
This minimalist mascara branding is able to effectively convey what the beauty product's purpose is while offering a simple design that consumers are still likely to remember.