Bold Spidery Mascaras

Bakeup's Tarantulash Creates Statement-Making Signature Looks

From dramatically lengthening and volumizing to naturally defining, there's a mascara formula for just about every desired look—including hotly contested spider eyelashes, which can be created with ease using Bakeup's Tarantulash. Spidery lash effects gained popularity for their resemblance to the doll-like eyes of Japanese Manga and Anime characters, and now, there's a heightened demand for the spiky, clumpy look.

Tarantulash bills itself as a big, bold and buildable mascara that's simultaneously soft-touch and weightless. This inky-black mascara is for a new generation of beauty lovers who want to get celebrity makeup artist Jo Baker’s signature look, all the while conditioning their lashes with the benefits of hyaluronic acid, vegetable collagen and tila tomentosa bud extract.

Spidery Lash Effects
The popularity of spidery lash effects, resembling Japanese Manga and Anime characters' doll-like eyes, has created a heightened demand for the spiky, clumpy look.
Big, Bold, Buildable Mascara
Bakeup's Tarantulash offers a big, bold, and buildable mascara formula that is soft-touch and weightless, catering to a new generation of beauty lovers.
Lashes with Benefits
Tarantulash is a mascara that not only creates a signature look but also conditions lashes with the benefits of hyaluronic acid, vegetable collagen, and tila tomentosa bud extract.

Sectors Adopting This

Beauty
The beauty industry is seeing increased demand for spidery lash effects and mascara formulas that provide both a bold look and lash conditioning benefits.
Entertainment
The popularity of spidery lash effects, inspired by Japanese Manga and Anime characters, has created a new trend for statement-making signature looks in the entertainment industry.
Fashion
Fashion professionals can reference the trend of spidery lash effects and explore how mascara can be used to create bold, eye-catching looks for runway shows and photo shoots.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 15%
Freshness 20%