Too Faced 98% Naturally Derived Mascara Features a Goji Berry Blend
Laura McQuarrie — January 31, 2024 — Fashion
Beauty consumers demand a mascara that does it all, seamlessly delivering voluminous length, intense curl and clump-free precision, ensuring their lashes mesmerize and make a statement—and Too Faced is building on the success of its Better Than Sex Mascara with an all-new 98% naturally derived mascara formula.
Too Faced's Naturally Better Than Sex Mascara joins the original, waterproof and chocolate versions of this top-selling mascara, this time around volumizing, lengthening and curling lashes with a formula that includes bamboo fibers and a goji berry blend. This intensely black formula plays with plant-based waxes like candelilla wax, carnauba wax, sunflower seed wax and rice bran wax, plus fruit extract to deliver the coverage ingredient-conscious beauty consumers want from root to tip.
Paired with the brand's hourglass-shaped brush, Naturally Better Than Sex Mascara achieves volume and length with one coat, and more with buildable layers.
Too Faced's Naturally Better Than Sex Mascara joins the original, waterproof and chocolate versions of this top-selling mascara, this time around volumizing, lengthening and curling lashes with a formula that includes bamboo fibers and a goji berry blend. This intensely black formula plays with plant-based waxes like candelilla wax, carnauba wax, sunflower seed wax and rice bran wax, plus fruit extract to deliver the coverage ingredient-conscious beauty consumers want from root to tip.
Paired with the brand's hourglass-shaped brush, Naturally Better Than Sex Mascara achieves volume and length with one coat, and more with buildable layers.
Trend Themes
1. Naturally Derived Mascara Formula - Too Faced introduces a 98% naturally derived mascara formula with bamboo fibers and a goji berry blend, catering to ingredient-conscious beauty consumers.
2. Plant-based Waxes and Fruit Extract - Too Faced's mascara formula incorporates plant-based waxes like candelilla wax, carnauba wax, sunflower seed wax, and rice bran wax, along with fruit extract for desired coverage.
3. Hourglass-shaped Brush - Too Faced's hourglass-shaped brush enables the Naturally Better Than Sex Mascara to achieve volume and length in just one coat and buildable layers.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the trend of offering naturally derived mascaras with innovative ingredients and features.
2. Natural and Organic Products - The natural and organic products industry can seize the opportunity to develop and market mascaras that incorporate plant-based waxes and have a high percentage of naturally derived ingredients.
3. Brush Manufacturing - The brush manufacturing industry can explore the production of hourglass-shaped brushes that provide superior results in terms of volume and length for mascaras.
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