Beauty consumers demand a mascara that does it all, seamlessly delivering voluminous length, intense curl and clump-free precision, ensuring their lashes mesmerize and make a statement—and Too Faced is building on the success of its Better Than Sex Mascara with an all-new 98% naturally derived mascara formula.
Too Faced's Naturally Better Than Sex Mascara joins the original, waterproof and chocolate versions of this top-selling mascara, this time around volumizing, lengthening and curling lashes with a formula that includes bamboo fibers and a goji berry blend. This intensely black formula plays with plant-based waxes like candelilla wax, carnauba wax, sunflower seed wax and rice bran wax, plus fruit extract to deliver the coverage ingredient-conscious beauty consumers want from root to tip.
Paired with the brand's hourglass-shaped brush, Naturally Better Than Sex Mascara achieves volume and length with one coat, and more with buildable layers.
What Makes This Trend Stand Out
- Naturally Derived Mascara Formula
- Too Faced introduces a 98% naturally derived mascara formula with bamboo fibers and a goji berry blend, catering to ingredient-conscious beauty consumers.
- Plant-based Waxes and Fruit Extract
- Too Faced's mascara formula incorporates plant-based waxes like candelilla wax, carnauba wax, sunflower seed wax, and rice bran wax, along with fruit extract for desired coverage.
- Hourglass-shaped Brush
- Too Faced's hourglass-shaped brush enables the Naturally Better Than Sex Mascara to achieve volume and length in just one coat and buildable layers.
Sectors Adopting This
- Beauty and Cosmetics
- The beauty and cosmetics industry can capitalize on the trend of offering naturally derived mascaras with innovative ingredients and features.
- Natural and Organic Products
- The natural and organic products industry can seize the opportunity to develop and market mascaras that incorporate plant-based waxes and have a high percentage of naturally derived ingredients.
- Brush Manufacturing
- The brush manufacturing industry can explore the production of hourglass-shaped brushes that provide superior results in terms of volume and length for mascaras.
