Ogee's Beyond Clean Volumizing Mascara is a serum-infused mascara that uses ingredients like organic cold-pressed extra virgin jojoba oil, oat-derived protein peptides, and raspberry ketones to nourish, strengthen and draw attention to the lashes. The rich black color derived from mineral pigments effortlessly creates the look of fuller, thicker lashes with a buildable, all-natural formula with hair-boosting benefits. Aloe leaf juice is the first ingredient listed in the naturally conditioning and ophthalmologically tested mascara formula, followed by beeswax, flaxseed, and other unique additions like banana fruit extract and oat flour.
“As the name implies, this mascara truly is beyond clean: achieving an NSF organic certification on a formula crafted with 77% certified organic ingredients, it’s the cleanest mascara on the market,” Taylor Audette, director of brand marketing told NewBeauty.
What's Driving This Trend
- ORGANIC BEAUTY PRODUCTS
- Disruptive innovation opportunities lie in creating advanced formulations with high organic content for beauty products.
- SERUM-INFUSED COSMETICS
- Exploring the fusion of skincare benefits in makeup products presents disruptive innovation potential in the cosmetics industry.
- SUSTAINABLE MASCARA FORMULAS
- Innovating eco-friendly and nourishing mascara formulas can redefine clean beauty standards within the personal care sector.
Who This Affects Most
- BEAUTY & PERSONAL CARE
- The beauty industry can capitalize on the demand for organic beauty products by incorporating more certified organic ingredients into their formulations.
- COSMETICS MANUFACTURING
- Manufacturers within the cosmetics industry have the opportunity to develop serum-infused makeup products that offer additional skincare benefits to consumers.
- NATURAL SKINCARE MARKET
- The skincare sector can explore sustainable mascara formulas to cater to consumers seeking eco-friendly beauty options with nourishing qualities.
