Covergirl's Lash Blast Cleantopia Ultramarine Mascara features the same fan-favorite plant-powered, clean formula with added ultramarine pigments to make eyes pop. This formula boasts an intense black color with a hint of blue for eyes that are not only brighter-looking, but lashes that are also deeply nourished. This vegan mascara features 72% ingredients of natural origin, including aloe leaf extract and sustainably sourced rainforest maracuja oil.
This lifting, lengthening and volumizing mascara enhances lashes from root to tip, providing up to 302% more volume without smudging, flaking or clumping.
The Lash Blast Cleantopia Ultramarine free-from mascara for all eyelash types avoids the use of parabens, mineral oil, talc, fragrance or sulfates, and this gentle Covergirl formula is easily removed to prevent lash fallout.
What Makes This Trend Stand Out
- Ultramarine Pigment Mascaras
- Incorporating ultramarine pigments in mascaras creates brighter-looking eyes and nourishes lashes.
- Plant-powered Clean Formula
- Using a plant-powered clean formula in mascaras offers intensely black lashes with added nourishment.
- Vegan and Natural Ingredients
- Vegan mascaras with natural ingredients provide longer, volumized lashes without harmful substances.
Sectors Adopting This
- Cosmetics
- The cosmetics industry can explore the use of ultramarine pigments to enhance eye makeup products.
- Beauty
- The beauty industry can capitalize on the trend of plant-powered clean formulas for mascaras that nourish lashes.
- Personal Care
- The personal care industry can develop vegan mascaras with natural ingredients to cater to consumer demand for cruelty-free options.
