The scarf packages that these accessories come in were designed by 'Typical Organization' to completely turn the branding of these clothing items on its head.
When shopping for scarves and other related accessories, most consumers expect them to be packaged in plastic bags, tissue paper or in boxes. Typical Organization diverged completely from this tradition by instead packaging scarves in tin cans. The cans are covered in white labeling that features bold statements such as "beauty always wins," "more is more,' and "the word is not the thing." The resulting effect features a pronounced juxtaposition, as the scarves are colorful and vibrant while the tin cans are black and white.
These scarf packages offer a highly memorable interpretation of what clothing items can or should look like when the consumer is walking away with them.
Why This Trend Is Growing
- Packaging Innovation
- Using tin cans as packaging for scarves offers a unique and memorable experience for consumers.
- Juxtaposition Branding
- Creating a stark contrast between the colorful scarves and black and white tin cans disrupts traditional branding expectations.
- Memorable Unboxing Experience
- By packaging scarves in tin cans instead of traditional packaging, consumers are presented with an unexpected and memorable unboxing experience.
Industries Being Reshaped
- Fashion
- The fashion industry can explore innovative packaging options to enhance the overall brand experience.
- Consumer Goods
- Consumer goods companies can leverage unique packaging strategies, like using tin cans, to differentiate their products in the market.
- Retail
- Retailers can adopt unconventional packaging methods to create an engaging and memorable shopping experience for customers.
