Photographer Lena Shkoda captures this elegant neighbourhood editorial that spotlights a couture wardrobe in the heart of an urban setting. Model Urvashi of Elite New York stars in the editorial and explores alleyways, subway stops and other city corners while donning a mix of luxe and sophisticated pieces.
The looks are styled by the talented Bunny Lampert and range from patterned shirt dresses to textured statement coats that are paired with more casual footwear picks like flat sandals or sneaker wedges.
Brought to life with the help of The Ones 2 Watch editor Rosie Daly, this neighbourhood editorial boasts makeup by Laura Buck. The photo series successfully shows a contrast of high end apparel and gritty urban imagery to create a memorable image series that is both youthful and captivating.
Key Themes Behind This Trend
- Urban Fashion Editorials
- Opportunity for fashion brands to showcase their couture collections in a gritty urban setting, appealing to a younger and edgier demographic.
- Mixing High Fashion with Street Style
- Chance for designers to combine high-end apparel with casual footwear to create stylish and accessible looks that resonate with urban consumers.
- Youthful and Captivating Imagery
- Demand for fashion editorials that blend high-end clothing with gritty urban imagery to create visually striking and memorable photo series.
Where This Applies
- Fashion
- Fashion brands can leverage urban fashion editorials to promote their couture collections and connect with a younger audience.
- Footwear
- Opportunity for footwear brands to collaborate with fashion designers and showcase their products as part of stylish and accessible urban looks.
- Photography
- Demand for skilled photographers who can capture the contrast between high-end apparel and gritty urban imagery to create visually compelling editorials.
