The Dermiss natural cosmetic line features a branding identity that is numerically focused to help consumers navigate the complex collection of beauty supplies. Designed by the Brandy Design creative agency, the packaging features bold numbers corresponding to the order in which the products should be used. This is laid overtop of the image of the part of the body it is intended for to help cut down on confusion.
The natural cosmetic market is being filled with new products everyday that make it even more difficult for consumers to navigate. With so many items to incorporate into their regime, it can leave some feeling overwhelmed. As such, the packaging of Dermiss helps to take an upstream and upfront approach to ensure that consumers know just how and when to use the product before purchasing it.
What's Driving This Trend
- Numerically-focused Labeling
- Using numbers in product labeling to simplify navigation for overwhelmed consumers.
- Upfront Visual Cues
- Providing clear and concise visual cues on packaging to ensure customers know how and when to use the product.
- Specialized Product Categorization
- Creating categories of products with specific numbers for specialized attention on certain areas of the body.
Who This Affects Most
- Natural Cosmetics
- Opportunity to provide simplified yet upfront packaging for natural beauty products to meet consumer needs.
- Product Branding and Packaging
- Innovation around product packaging to make it more useful and intuitive can greatly improve customer experience.
- Health and Beauty
- Opportunity to bring more clarity and simplicity to product labeling and categorization for health and beauty goods.
