No. 1 de Chanel Keeps Its Environmental Impact Low
Laura McQuarrie — January 6, 2022 — Eco
References: designtaxi
No. 1 de Chanel is a new anti-aging line from Chanel that marks the luxury brand's first foray into environmentally responsible beauty products. The line is dedicated to keeping its environmental impact low with thoughtfully made formulas and complementary packaging.
The nine-piece beauty line from Chanel includes a mix of skincare, makeup and fragrance with a focus on packaging with 80% recycled materials. For this beauty line, Chanel favored the use of lightweight and recyclable glass vessels that cut the weight of classic Chanel packaging in half. The glass packaging designs are accented by organic ink, which requires less energy since it works with lower temperatures.
Also in the packaging, paper booklets have been replaced by QR codes that invite customers to discover more about the items.
The nine-piece beauty line from Chanel includes a mix of skincare, makeup and fragrance with a focus on packaging with 80% recycled materials. For this beauty line, Chanel favored the use of lightweight and recyclable glass vessels that cut the weight of classic Chanel packaging in half. The glass packaging designs are accented by organic ink, which requires less energy since it works with lower temperatures.
Also in the packaging, paper booklets have been replaced by QR codes that invite customers to discover more about the items.
Trend Themes
1. Eco-responsible Beauty - Luxury beauty brands can appeal to eco-conscious consumers by creating environmentally responsible beauty product lines.
2. Sustainable Packaging - Brands can reduce their environmental impact by using lightweight and recyclable packaging materials, such as glass vessels, and incorporating organic ink in the design.
3. QR Code Packaging - QR codes can replace paper booklets in packaging, providing customers with an interactive and informative experience that is also environmentally friendly.
Industry Implications
1. Luxury Beauty - Luxury beauty brands can retain and attract eco-conscious consumers by innovating with environmentally responsible beauty product lines.
2. Sustainable Packaging - Packaging manufacturers can innovate with more lightweight and recyclable materials, such as glass vessels, that also incorporate organic inks and designs.
3. QR Code Technology - Printing and coding companies can offer QR code technology to brands as a more eco-friendly alternative to traditional paper booklets, providing an interactive and informative customer experience.
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