The design team at Fernando and Humberto Campana recently put together a new Aesop skincare counter location in São Paulo, Brazil that creatively takes on the aesthetic of a house. The space is inviting, warm and charming with the aesthetic of an open-concept loft that leads shoppers through a common area, kitchen and backyard.
The space is located in the Jardim América area in a low-rise shop that is set up with the layout of a home. The front features an uninterrupted room with shelving along the sides and counter tops throughout that replicate the look of a kitchen. The wooden detailing draws upon local artistry and architecture that is paired with the use of natural materials such as wood and concrete. The space then leads to a backyard courtyard.
Key Themes Behind This Trend
- Homely Beauty Boutiques
- Creating skincare and beauty store designs that mimic the look of a home, to invite and charm customers.
- Open-concept Loft Design
- Designing store interiors that use an open-concept loft-like aesthetic to create inviting and warm spaces for customers.
- Use of Natural Materials
- Using local artistry and architecture, as well as natural materials like wood and concrete, to give stores a unique and authentic feel for customers to enjoy.
Where This Applies
- Retail Industry
- Physical beauty and skincare stores and their interior design can make use of the homely boutique trend to create inviting spaces for their customers and enhance customer experience.
- Interior Design Industry
- Interior designers can leverage the open-concept loft design trend to create unique spaces, while incorporating natural materials when designing retail spaces.
- Architecture Industry
- Architects can create new design styles that incorporate natural materials and an open-concept layout to design retail spaces and beauty boutiques that stand out from the crowd.
